Tag: advertising

TV drug ads are not about selling more pharmaceuticals; they’re about Big Pharma BUYING OFF the media

All those obnoxious pharmaceutical commercials that get laced into just about every television and cable “news” program that airs in the United States these days might seem like they are simply about selling more drugs and getting people hooked, but Big Pharma’s true agenda is actually much more sinister than that.

Former pharmaceutical industry insider Calley Means spoke to Tucker Carlson recently about what he described as an “open secret” within the pharmaceutical industry. In essence, Means says that Big Pharma is buying the media with all those ads, which allows the drug industry to control what gets broadcasted on television and across the internet.

“You’re saying that pharma buys TV spots not to convince people to ask for specific drugs from their physicians, but to subvert the news business?” Carlson asked Means during the segment.

“This is an open secret working for pharma,” Means responded. “The kind of silly ads you see between the news breaks, the point of that is not – it’s largely to impact the customer. But pharma has already got that. They’ve already bought off the doctors. They’re good on that.”

“The news ad spending from pharma is a public relations lobbying tactic, essentially to buy off the news,” Means continued. “They’re not investigating pharma. The news has become basically a referee. That you are a terrible anti-science luddite for asking why the shots that we require our kids to get, that fundamentally by their own advertising change the immune system of that child for life.”

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Federal Lawsuit Challenges Mississippi’s Ban On Marijuana Advertising, Citing Free-Speech Rights

Mississippi’s medical cannabis advertising ban is preventing a small dispensary from attracting customers, Tru Source owner Clarence Cocroft is arguing in a federal lawsuit that casts the law as a violation of his free-speech rights.

Though medical marijuana is now legal for Mississippians with qualifying conditions and a medical cannabis card, state law prohibits dispensary owners and cultivators from advertising cannabis products.

“It’s a daunting task to stay in the industry when you can’t advertise,” Cocroft told the Mississippi Free Press on December 8. “And it’s legal. If they allow you to get licensed, they should allow you to promote your business.”

Cocroft owns Tru Source, the state’s first Black-owned medical cannabis dispensary, located in the southeast industrial zoning area of Olive Branch, Mississippi. Cocroft and his dispensary filed a lawsuit on November 14 against the officials in charge of the regulations at the Mississippi State Department of Health, the Mississippi Department of Revenue and the Mississippi Alcohol Beverage Control Bureau.

To open a medical cannabis shop in the state, a person must apply for a dispensary license, register for a sales tax permit and pay thousands of dollars in fees. A person must have a medical cannabis card and be over the age of 21 to enter a dispensary.

“The fight was, ‘OK, we’re paying you all a lot of taxes. We’re abiding by all your rules that you have set forth. All we’re asking is simple: Allow us to advertise. It’s going to increase your tax rate as a state,’” Cocroft said.

Tru Source relies on its website, word of mouth and signs posted on the building for advertising. But Cocroft cannot advertise his dispensary or its website in any other advertising medium. The owner said many customers would not have known about the store if they had not driven by the area.

“It’s not just me in my location that cannot advertise,” he said. “It’s every location in Olive Branch; it’s every dispensary in DeSoto County and all 82 counties,” Cocroft said.

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The Navy Bought “Global” Surveillance Data Through Adtech Company Owned by Military Contractor

A section of the Navy bought access to a tool that gave the Pentagon “global” surveillance data via an adtech company that is owned by a U.S. military contractor, according to a Navy contract obtained by 404 Media. Beyond its global scale, the document does not explicitly say what specific sort of data was included in the sale. But previous reporting from the Wall Street Journal has shown that the marketing agency and government contractor responsible are part of a supply chain of location data harvested from devices, funneled through the advertising industry, onto contractors, which then ends with U.S. government clients.

The news provides one of the clearest examples yet of how the online advertising industry is not just fertile ground for surveillance, with myriad companies harvesting sensitive data from peoples’ phones and computers and selling that information ultimately to law enforcement, but also one that is actively being exploited by military agencies.

Specifically, the document points to a product called “the Sierra Nevada nContext Vanir software tool.” The contract covers a number of different areas, including support and training, both remotely and at the contractor’s facility; two months of access to the tool for “evaluation and assessment;” and “intelligence and analytical support.” The Navy paid $174,941.37 for access to the data, according to the contract.

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FACEBOOK APPROVED AN ISRAELI AD CALLING FOR ASSASSINATION OF PRO-PALESTINE ACTIVIST

A SERIES OF advertisements dehumanizing and calling for violence against Palestinians, intended to test Facebook’s content moderation standards, were all approved by the social network, according to materials shared with The Intercept.

The submitted ads, in both Hebrew and Arabic, included flagrant violations of policies for Facebook and its parent company Meta. Some contained violent content directly calling for the murder of Palestinian civilians, like ads demanding a “holocaust for the Palestinians” and to wipe out “Gazan women and children and the elderly.” Other posts, like those describing kids from Gaza as “future terrorists” and a reference to “Arab pigs,” contained dehumanizing language.

“The approval of these ads is just the latest in a series of Meta’s failures towards the Palestinian people,” Nadim Nashif, founder of the Palestinian social media research and advocacy group 7amleh, which submitted the test ads, told The Intercept. “Throughout this crisis, we have seen a continued pattern of Meta’s clear bias and discrimination against Palestinians.”

7amleh’s idea to test Facebook’s machine-learning censorship apparatus arose last month, when Nashif discovered an ad on his Facebook feed explicitly calling for the assassination of American activist Paul Larudee, a co-founder of the Free Gaza Movement. Facebook’s automatic translation of the text ad read: “It’s time to assassinate Paul Larudi [sic], the anti-Semitic and ‘human rights’ terrorist from the United States.” Nashif reported the ad to Facebook, and it was taken down.

The ad had been placed by Ad Kan, a right-wing Israeli group founded by former Israel Defense Force and intelligence officers to combat “anti-Israeli organizations” whose funding comes from purportedly antisemitic sources, according to its website. (Neither Larudee nor Ad Kan immediately responded to requests for comment.)

Calling for the assassination of a political activist is a violation of Facebook’s advertising rules. That the post sponsored by Ad Kan appeared on the platform indicates Facebook approved it despite those rules. The ad likely passed through filtering by Facebook’s automated process, based on machine-learning, that allows its global advertising business to operate at a rapid clip.

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Poised To Lose Battle Over Gun Ads, City Bans All Advertising But Its Own

Spoiled brats upset at losing a game sometimes take their ball and go home so nobody can play, but can petulant politicians do the same with advertising venues? That’s the question as city officials in Flagstaff, Arizona, end advertising at the local airport rather than allow a firearms-related business to advertise its services to tourists. Well, they’re discontinuing advertising for everybody except a city agency that promotes select businesses. That’s unlikely to resolve the dispute.

Earlier this month I covered the case of Rob Wilson, who wanted to continue advertising his Timberline Firearms & Training to people visiting the high-desert community. “Officials rejected the ad, telling Wilson that its representation of shooting sports violated the city’s ban on displaying ‘violence or anti-social behavior’ and its new advertising policy against depicting guns,” I wrote.

That policy hadn’t even been approved yet. “The City’s Facility Advertising Policy remains in draft form,” Flagstaff Public Affairs Director Sarah Langley told me via email. It was scheduled for consideration at the November 14 council meeting. Langley added that part of the city’s objection is that Timberline’s new advertisement is a video, unlike the rotating still images used in past ads. Arizona’s Goldwater Institute, which represents Wilson, denies any such change and shared with me a video identical to the current one and date-stamped August 13, 2019.

Not that still vs. moving images should make a difference.

It quickly became clear that Flagstaff’s city government didn’t want Wilson’s business, or gun-related businesses in general, advertising at its facilities and was scrambling to come up with a justification. But government agencies are limited in their ability to pick who can and can’t speak on public property.

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Ninth Circuit rebukes lawmakers, grants injunction against California law targeting gun marketing

A California law ostensibly aimed at restricting the marketing of firearms to minors infringes on the free speech rights of adults, according to a three-judge panel on the Ninth Circuit Court of Appeals. In its ruling handed down on Thursday morning, the panel vacated a lower court decision denying an injunction against the law’s enforcement and delivered a resounding win for both First and Second Amendment advocates.

Writing for the majority, Judge Kenneth Lee ruled that the law forbidding marketing and advertising firearms that “reasonably appear to be attractive to minors” is likely to infringe on the First Amendment, given that the statute is so broadly written that advertisements aimed at adults who can lawfully purchase a firearm would be swept up in its provisions.

While California has a substantial interest in reducing gun violence and unlawful use of firearms by minors, its law does not “directly” and “materially” further either goal. California cannot straitjacket the First Amendment by, on the one hand, allowing minors to possess and use firearms and then, on the other hand, banning truthful advertisements about that lawful use of firearms. There is no evidence in the record that a minor in California has ever unlawfully bought a gun, let alone because of an ad. Nor has the state produced any evidence that truthful ads about lawful uses of guns—like an ad about hunting rifles in Junior Sports Magazines’ Junior Shooters—encourage illegal or violent gun use among minors. Simply put, California cannot lean on gossamers of speculation to weave an evidence-free narrative that its law curbing the First Amendment “significantly” decreases unlawful gun use among minors. The First Amendment demands more than good intentions and wishful thinking to warrant the government’s muzzling of speech.

California’s law is also more extensive than necessary, as it sweeps in truthful ads about lawful use of firearms for adults and minors alike. For instance, an advertisement directed at adults featuring a camouflage skin on a firearm might be illegal because minors may be attracted to it.

While the state of California had argued that the statute didn’t violate the First Amendment given the broader latitude given to regulations on commercial speech, the panel was unswayed, with Lee writing that even under a lowered standard of intermediate scrutiny the law fails to pass constitutional muster in light of the fact that the “state has made no showing that broadly prohibiting certain truthful firearm-related advertising is sufficiently tailored to significantly advance the state’s goals of preventing gun violence and unlawful firearm possession among minors.”

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The 9-question survey many doctors use to diagnose depression was actually created by an antidepressant manufacturer

If your doctor suspects you might have depression, there’s a go-to questionnaire they might pull out with nine questions to answer about how you’ve been feeling over the past two weeks.

The questions touch on a range of potential issues, from sleep disturbances, to appetite changes, concentration issues, and your general enjoyment of life.  

Many experts say this tool, called the PHQ-9, was never meant to be a definitive diagnostic test aimed at diagnosing mental health issues. It was designed as a first-ditch screening tool; a conversation starter between doctor and patient.

But for primary care physicians strapped for time in the exam room, it is often used as a stand-in for a more in-depth clinical evaluation — a go-to prescribing tool for antidepressants.

Critics say the issue is that it this tool was developed by Pfizer, shortly after Zoloft came on the market. 

“These forms have a very low criteria for anxiety and depression,” UK-based psychotherapist James Davies, co-founder of the Council for Evidence-based Psychiatry, told the Telegraph in 2017. “It’s about getting people in and out of the door in 10 minutes,” often, with a prescription in hand. 

As reporter Olivia Goldhill details in a wide-ranging Stat report out this week, the marketer who first dreamed up the idea for what later became the PHQ-9 — the quick tool that ultimately made many primary care doctors more comfortable prescribing antidepressants from exam rooms worldwide — was a “marketing man” working for Pfizer. Howard Kroplick convinced the company to invest in the pricey research required to develop the now-ubiquitous questionnaire. 

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Advertisers plan to use ‘Dream-Hacking’ to implant branding into your dreams

According to a recent essay published by researchers from Harvard, the University of Montreal and MIT in Aeon Mag, 77 per cent of all marketers and advertisers plan to use “dream-hacking” techniques to begin invading our dreams with advertising within the next three years.

A core topic of the essay was the recent Molson Coors beer marketing campaign, where the company offered free beers to people in exchange for taking part in a “dream incubation study,” as reported by American Craft Beer.

The dream study had participants watch a short marketing video that included talking fish, hypnotic visuals, mountainous landscapes and dancing beer cans, resembling something out of a wild PCP trip.

The beer company also featured One Direction star Zayne Malik live-streaming himself falling asleep watching the video on Instagram earlier this year.

A slippery slope

The scientists say in the Aeon essay that:

“We now find ourselves on a very slippery slope. Where we slide to, and at what speed, depends on what actions we choose to take in order to protect our dreams.”

They went on further to say that the team of scientists are “also baffled by the lack of public outcry over the mere idea of having our nightly dreams infiltrated, at a grand scale, by corporate advertisers.” Also making reference to what was once “science fiction” now becoming a reality.

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