Tag: advertising

The GARMs Race: The House Moves Forward With its Investigation of Blacklisting Company

We have been discussing media rating systems being used to target advertisers and revenue sources for certain cites and companies. NewsGuard and the Global Alliance for Responsible Media (GARM) have been criticized as the most sophisticated components of a modern blacklisting system targeting conservative or dissenting voices. I recently had a series of exchanges with NewsGuard after a critical column.  Now, the House Judiciary Committee under Chairman Rep. Jim Jordan (R-Ohio) is moving forward in demanding documents and records from leading companies utilizing the GARM system, a company that I have previously criticized. It is a welcomed effort for anyone who is concerned over the use of these blacklisting systems to curtail free speech. However, time is of the essence.

The demand to preserve evidence went to various companies, including Adidas, American Express, Bayer, BP, Carhartt, Chanel, CVS and General Motors.

In my new book, I discuss the rating systems as a new and insidious form of blacklisting. Notably, Elon Musk has now filed a lawsuit against GARM and may be able to get more evidence out in discovery on the operations of this outfit.

It is an effort to strangle the financial life out of sites by targeting their donors and advertisers.  This is where the left has excelled beyond anything that has come before in speech crackdowns.

Years ago, I wrote about the Biden administration supporting efforts like the Global Disinformation Index (GDI) to discourage advertisers from supporting certain sites. All of the 10 riskiest sites targeted by the index were popular with conservatives, libertarians and independents. That included Reason.org and a group of libertarian and conservative law professors who simply write about cases and legal controversies. GDI warned advertisers against “financially supporting disinformation online.” At the same time, HuffPost, a far-left media outlet, was included among the 10 sites at lowest risk of spreading disinformation.

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World Federation of Advertisers shuts down GARM project after Elon Musk, Rumble sue over ad boycott

The Global Alliance for Responsible Media has decided to “discontinue activities” after a lawsuit filed against them by Elon Musk’s X and the Rumble platform. The group was under fire for antitrust violations after they had orchestrated ad boycotts of both platforms using their monopoly. 

The House Judiciary said this was a “Big win for the First Amendment” and a “Big win for oversight.” The House Committee brought questions about GARM, their monopoly on advertisers, and their use of that monopoly to influence online speech to a hearing. 

Rumble CEO Chris Pavlovski simply wanted to know “what are they hiding?” He has been forthcoming in discussing the ad boycott of his platform.

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Censorship and the Corruption of Advertising

The most powerful companies in the world have united against free speech, and they’ve deployed your tax dollars to fund their mission.

Last week, the House Judiciary Committee released a report on the little-known Global Alliance for Responsible Media (GARM) and its pernicious promotion of censorship. GARM is a branch of the World Federation of Advertisers (WFA), a global association representing over 150 of the world’s biggest brands, including Adidas, British Petroleum, Nike, Mastercard, McDonald’s, Walmart, and Visa. 

The WFA represents 90% of global advertising spending, accounting for almost $1 trillion per year. But instead of helping its clients reach the broadest market share possible, the WFA has appointed itself a supranational force for censorship. 

Rob Rakowitz and the Mission to Supplant the First Amendment

Rob Rakowitz, the leader of the WFA, holds a particular disdain for free speech. He has derided the First Amendment and the “extreme global interpretation of the US Constitution,” which he dismissed as “literal law from 230 years ago (made by white men exclusively).” 

Rakowitz led GARM’s effort to boycott advertising on Twitter in response to Elon Musk’s acquisition of the company. GARM bragged that it was “taking on Elon Musk” and driving the company’s advertising income “80% below revenue forecasts.”

Rakowitz also championed the unsuccessful effort to have Spotify deplatform Joe Rogan after he expressed skepticism for young, healthy men taking the Covid vaccine. Rakowitz attempted to intimidate Spotify executives by demanding to hold a meeting with them and a team that he said represented “P&G [Proctor and Gamble], Unilever, Mars,” and five advertising conglomerates. When a Spotify employee said he would meet with Rakowitz but not his censorsial consortium, Rakowitz forwarded the message to his partner, writing “this man needs a smack” for denying his demands. 

The WFA extended its efforts to direct manipulation of the news market. Through a partnership with the taxpayer-funded Global Disinformation Index, GARM launched “exclusion lists,” which created de facto boycotts from advertising on “risky” sites, which it described as those that showed the “greatest level of disinformation risk.” These lists included the New York Post, RealClearPolitics, the Daily Wire, TheBlaze, Reason Magazine, and The Federalist. Left-wing outlets, such as the Huffington Post and Buzzfeed News, were placed on the list of “Least risky sites,” which facilitated increased advertising revenue. 

GARM, the WFA, and Rakowitz is the latest scandal demonstrating the destruction of our liberties at the hands of consolidated power. Like the Trusted News Initiative or the Biden White House’s censorship efforts, the aim is to remove all sources of dissent to pave the way for the further corporatization of the oligarchy that increasingly replaces our republic. 

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Apple APOLOGISES For ‘Soul Crushing’ iPad Ad

Apple has issued an apology following massive backlash to an ad for the new iPad Pro that crushes physical creative tools in an industrial press.

As we highlighted, the commercial shows the device obliterating items such as musical instruments, paint and cameras, then unveiling an iPad as the replacement for everything creative.

Following an overwhelmingly negative response from viewers who branded the ad ‘soul crushing’, Apple issued a statement.

“Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad,’ the company claimed, going on to admit “We missed the mark with this video, and we’re sorry.”

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Unbelievable: New AI Ad Will Make You Question Reality

Social media is going wild over a woman advertising body wipes for men.

The only thing is — everything about the woman, from her voice, to her eyes to her hair, are entirely AI generated.

In a head-spinning example of a new AI advertising platform known as Arcads, which creates ads using “AI actors,” a woman appears as though she’s delivering a social media lecture on male hygiene.

However, it soon becomes clear she’s reading a pre-written script pushing a product, and her eyes don’t exactly match up with the cadence of the words she’s saying.

“You’re not gonna believe this,” wrote one X user.

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TV drug ads are not about selling more pharmaceuticals; they’re about Big Pharma BUYING OFF the media

All those obnoxious pharmaceutical commercials that get laced into just about every television and cable “news” program that airs in the United States these days might seem like they are simply about selling more drugs and getting people hooked, but Big Pharma’s true agenda is actually much more sinister than that.

Former pharmaceutical industry insider Calley Means spoke to Tucker Carlson recently about what he described as an “open secret” within the pharmaceutical industry. In essence, Means says that Big Pharma is buying the media with all those ads, which allows the drug industry to control what gets broadcasted on television and across the internet.

“You’re saying that pharma buys TV spots not to convince people to ask for specific drugs from their physicians, but to subvert the news business?” Carlson asked Means during the segment.

“This is an open secret working for pharma,” Means responded. “The kind of silly ads you see between the news breaks, the point of that is not – it’s largely to impact the customer. But pharma has already got that. They’ve already bought off the doctors. They’re good on that.”

“The news ad spending from pharma is a public relations lobbying tactic, essentially to buy off the news,” Means continued. “They’re not investigating pharma. The news has become basically a referee. That you are a terrible anti-science luddite for asking why the shots that we require our kids to get, that fundamentally by their own advertising change the immune system of that child for life.”

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Federal Lawsuit Challenges Mississippi’s Ban On Marijuana Advertising, Citing Free-Speech Rights

Mississippi’s medical cannabis advertising ban is preventing a small dispensary from attracting customers, Tru Source owner Clarence Cocroft is arguing in a federal lawsuit that casts the law as a violation of his free-speech rights.

Though medical marijuana is now legal for Mississippians with qualifying conditions and a medical cannabis card, state law prohibits dispensary owners and cultivators from advertising cannabis products.

“It’s a daunting task to stay in the industry when you can’t advertise,” Cocroft told the Mississippi Free Press on December 8. “And it’s legal. If they allow you to get licensed, they should allow you to promote your business.”

Cocroft owns Tru Source, the state’s first Black-owned medical cannabis dispensary, located in the southeast industrial zoning area of Olive Branch, Mississippi. Cocroft and his dispensary filed a lawsuit on November 14 against the officials in charge of the regulations at the Mississippi State Department of Health, the Mississippi Department of Revenue and the Mississippi Alcohol Beverage Control Bureau.

To open a medical cannabis shop in the state, a person must apply for a dispensary license, register for a sales tax permit and pay thousands of dollars in fees. A person must have a medical cannabis card and be over the age of 21 to enter a dispensary.

“The fight was, ‘OK, we’re paying you all a lot of taxes. We’re abiding by all your rules that you have set forth. All we’re asking is simple: Allow us to advertise. It’s going to increase your tax rate as a state,’” Cocroft said.

Tru Source relies on its website, word of mouth and signs posted on the building for advertising. But Cocroft cannot advertise his dispensary or its website in any other advertising medium. The owner said many customers would not have known about the store if they had not driven by the area.

“It’s not just me in my location that cannot advertise,” he said. “It’s every location in Olive Branch; it’s every dispensary in DeSoto County and all 82 counties,” Cocroft said.

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The Navy Bought “Global” Surveillance Data Through Adtech Company Owned by Military Contractor

A section of the Navy bought access to a tool that gave the Pentagon “global” surveillance data via an adtech company that is owned by a U.S. military contractor, according to a Navy contract obtained by 404 Media. Beyond its global scale, the document does not explicitly say what specific sort of data was included in the sale. But previous reporting from the Wall Street Journal has shown that the marketing agency and government contractor responsible are part of a supply chain of location data harvested from devices, funneled through the advertising industry, onto contractors, which then ends with U.S. government clients.

The news provides one of the clearest examples yet of how the online advertising industry is not just fertile ground for surveillance, with myriad companies harvesting sensitive data from peoples’ phones and computers and selling that information ultimately to law enforcement, but also one that is actively being exploited by military agencies.

Specifically, the document points to a product called “the Sierra Nevada nContext Vanir software tool.” The contract covers a number of different areas, including support and training, both remotely and at the contractor’s facility; two months of access to the tool for “evaluation and assessment;” and “intelligence and analytical support.” The Navy paid $174,941.37 for access to the data, according to the contract.

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FACEBOOK APPROVED AN ISRAELI AD CALLING FOR ASSASSINATION OF PRO-PALESTINE ACTIVIST

A SERIES OF advertisements dehumanizing and calling for violence against Palestinians, intended to test Facebook’s content moderation standards, were all approved by the social network, according to materials shared with The Intercept.

The submitted ads, in both Hebrew and Arabic, included flagrant violations of policies for Facebook and its parent company Meta. Some contained violent content directly calling for the murder of Palestinian civilians, like ads demanding a “holocaust for the Palestinians” and to wipe out “Gazan women and children and the elderly.” Other posts, like those describing kids from Gaza as “future terrorists” and a reference to “Arab pigs,” contained dehumanizing language.

“The approval of these ads is just the latest in a series of Meta’s failures towards the Palestinian people,” Nadim Nashif, founder of the Palestinian social media research and advocacy group 7amleh, which submitted the test ads, told The Intercept. “Throughout this crisis, we have seen a continued pattern of Meta’s clear bias and discrimination against Palestinians.”

7amleh’s idea to test Facebook’s machine-learning censorship apparatus arose last month, when Nashif discovered an ad on his Facebook feed explicitly calling for the assassination of American activist Paul Larudee, a co-founder of the Free Gaza Movement. Facebook’s automatic translation of the text ad read: “It’s time to assassinate Paul Larudi [sic], the anti-Semitic and ‘human rights’ terrorist from the United States.” Nashif reported the ad to Facebook, and it was taken down.

The ad had been placed by Ad Kan, a right-wing Israeli group founded by former Israel Defense Force and intelligence officers to combat “anti-Israeli organizations” whose funding comes from purportedly antisemitic sources, according to its website. (Neither Larudee nor Ad Kan immediately responded to requests for comment.)

Calling for the assassination of a political activist is a violation of Facebook’s advertising rules. That the post sponsored by Ad Kan appeared on the platform indicates Facebook approved it despite those rules. The ad likely passed through filtering by Facebook’s automated process, based on machine-learning, that allows its global advertising business to operate at a rapid clip.

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Poised To Lose Battle Over Gun Ads, City Bans All Advertising But Its Own

Spoiled brats upset at losing a game sometimes take their ball and go home so nobody can play, but can petulant politicians do the same with advertising venues? That’s the question as city officials in Flagstaff, Arizona, end advertising at the local airport rather than allow a firearms-related business to advertise its services to tourists. Well, they’re discontinuing advertising for everybody except a city agency that promotes select businesses. That’s unlikely to resolve the dispute.

Earlier this month I covered the case of Rob Wilson, who wanted to continue advertising his Timberline Firearms & Training to people visiting the high-desert community. “Officials rejected the ad, telling Wilson that its representation of shooting sports violated the city’s ban on displaying ‘violence or anti-social behavior’ and its new advertising policy against depicting guns,” I wrote.

That policy hadn’t even been approved yet. “The City’s Facility Advertising Policy remains in draft form,” Flagstaff Public Affairs Director Sarah Langley told me via email. It was scheduled for consideration at the November 14 council meeting. Langley added that part of the city’s objection is that Timberline’s new advertisement is a video, unlike the rotating still images used in past ads. Arizona’s Goldwater Institute, which represents Wilson, denies any such change and shared with me a video identical to the current one and date-stamped August 13, 2019.

Not that still vs. moving images should make a difference.

It quickly became clear that Flagstaff’s city government didn’t want Wilson’s business, or gun-related businesses in general, advertising at its facilities and was scrambling to come up with a justification. But government agencies are limited in their ability to pick who can and can’t speak on public property.

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