When the European Commission fined X €120 million on December 5, officials could not have been clearer. This, they said, was not about censorship. It was just about “transparency.”
They repeat it so often you start to wonder why.
The fine marks the first major enforcement of the Digital Services Act, Europe’s new censorship-driven internet rulebook.
It was sold as a consumer protection measure, designed to make online platforms safer and more accountable, and included a whole list of censorship requirements, fining platforms that don’t comply.
The first target is Elon Musk’s X, and the list of alleged violations look less like user safety concerns and more like a blueprint for controlling who gets heard, who gets trusted, and who gets to talk back.
The Commission charged X with three violations: the paid blue checkmark system, the lack of advertising data, and restricted data access for researchers.
None of these touches direct content censorship. But all of them shape visibility, credibility, and surveillance, just in more polite language.
Musk’s decision to turn blue checks into a subscription feature ended the old system where establishment figures, journalists, politicians, and legacy celebrities got verification.
The EU called Musk’s decision “deceptive design.” The old version, apparently, was honesty itself. Before, a blue badge meant you were important. After, it meant you paid. Brussels prefers the former, where approved institutions get algorithmic priority, and the rest of the population stays in the queue.
The new system threatened that hierarchy. Now, anyone could buy verification, diluting the aura of authority once reserved for anointed voices.
However, that’s not the full story. Under the old Twitter system, verification was sold as a public service, but in reality it worked more like a back-room favor and a status purchase.
The main application process was shut down in 2010, so unless you were already famous, the only way to get a blue check was to spend enough money on advertising or to be important enough to trigger impersonation problems.
Ad Age reported that advertisers who spent at least fifteen thousand dollars over three months could get verified, and Twitter sales reps told clients the same thing. That meant verification was effectively a perk reserved for major media brands, public figures, and anyone willing to pay. It was a symbol of influence rationed through informal criteria and private deals, creating a hierarchy shaped by cronyism rather than transparency.
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