Tag: propaganda

Rapid Onset Political Enlightenment

If anyone in the future cares enough to write an authentic history of the 2024 presidential campaign, they might begin by noting that American politics exists downstream of American culture, which is a deep and broad river. Like any river, American culture follows a particular path, which has been reconfigured at key moments by new technologies. In turn, these technologies, which redefine both space and time—canals and lakes, the postal system, the telegraph, railroads, radio and later television, the internet, and most recently the networking of billions of people in real time on social media platforms—set the rules by which stories are communicated, audiences are configured, and individuals define themselves.

Something big changed sometime after the year 2000 in the way we communicated with each other, and the means by which we absorbed new information and formed a working picture of the world around us. What changed can be understood as the effect of the ongoing transition from the world of 20th-century media to our current digital landscape. This once-every-five-centuries revolution would have large effects, ones we have only just begun to assimilate, and which have largely rendered the assumptions and accompanying social forms of the past century obsolete, even as tens of millions of people, including many who imagine themselves to reside near the top of the country’s social and intellectual pyramids, continue to imagine themselves to be living in one version or another of the long 20th century that began with the advent of a different set of mass communications technologies, which included the telegraph, radio, and film.

The time was ripe, in other words, for a cultural revolution—which would, according to the established patterns of American history, in turn generate a political one.

I first became interested in the role of digital technology in reshaping American politics a decade ago, when I reported on the selling of Barack Obama’s Iran deal for The New York Times Magazine. By the time I became interested in the subject, the outcome of Obama’s campaign to sell the deal, which had become the policy cornerstone of his second term in office, was a fait accompli. The Deal seemed odd to me, not only because American Jews were historically a key player in the Democratic Party—providing outsized numbers of voters, party organizers and publicists, in addition to huge tranches of funding for its campaigns—but because the Deal seemed to actively undermine the core assumptions of U.S. security architecture in the Middle East, whose goals were to ensure the steady flow of Middle Eastern oil to global markets while keeping U.S. troops out of the region. A Middle East in which the U.S. actively “balanced” a revisionist anti-American power like Iran against traditional U.S. allies like Saudi Arabia and Israel seemed guaranteed to become a more volatile region that would require exactly the kinds of active U.S. military intervention that Obama claimed to want to avoid. Nor did turning over major shipping lanes to Iran and its network of regional terror armies seem like a recipe for the steady flow of oil to global markets that in turn helped ensure the ability of U.S. trading partners in Europe and Asia to continue to buy U.S.-made goods. Seen through the lens of conventional American geopolitics, the Iran deal made little sense.

In the course of my reporting, though, I began to see Obama’s plans for the Middle East not simply as a geopolitical maneuver, but as a device to remake the Democratic Party—which it would do in part by rewiring the machinery that produced what a brilliant young political theorist named Walter Lippmann once identified, in his 1922 book, as “public opinion.”

Lippmann was a progressive Harvard-educated technocrat who believed in engineering society from the top down, and who understood the role of elites in engineering social change to be both positive and inevitable. It was Lippman, not Noam Chomsky, who coined the phrase “manufacturing consent,” and in doing so created the framework in which the American governing class would understand both its larger social role and the particular tools at its disposal. “We are told about the world before we see it,” Lippmann wrote. “We imagine most things before we experience them. And those preconceptions, unless education has made us acutely aware, govern deeply the whole process of perception.” Or as he put it even more succinctly: “The way in which the world is imagined determines at any particular moment what men will do.”

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