“If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.” “People are rarely aware of the real reasons which motivate their actions.”Edward Bernays
ON APRIL 10, 1953, ALLEN DULLES, THE NEWLY APPOINTED DIRECTOR OF THE CIA, delivered a speech to a gathering of Princeton alumni. Though the event was mundane, global tensions were running high. The Korean War was coming to an end, and earlier that week, The New York Times had published a startling story asserting that American POWs returning from the country may have been “converted” by “Communist brain-washers.”
Some GI’s were confessing to war crimes, like carrying out germ warfare against the Communists–a charge the U.S. categorically denied. Others were reportedly so brainwashed that they had refused to return to the United States at all. As if that weren’t enough, the U.S. was weeks away from secretly sponsoring the overthrow of a democratically elected leader in Iran.
Dulles had just become the first civilian director of an agency growing more powerful by the day, and the speech provided an early glimpse into his priorities for the CIA. “In the past few years we have become accustomed to hearing much about the battle for men’s minds–the war of ideologies,” he told the attendees. “I wonder, however, whether we clearly perceive the magnitude of the problem, whether we realize how sinister the battle for men’s minds has become in Soviet hands,” he continued. “We might call it, in its new form, ‘brain warfare.’”
Dulles proceeded to describe the “Soviet brain perversion techniques” as effective, but “abhorrent” and “nefarious.” He gestured to the American POWs returning from Korea, shells of the men they once were, parroting the Communist propaganda they had heard cycled for weeks on end. He expressed fears and uncertainty–were they using chemical agents? Hypnosis? Something else entirely? “We in the West,” the CIA Director conceded, “are somewhat handicapped in brain warfare.” This sort of non-consensual experiment, even on one’s enemies, was antithetical to American values, Dulles insisted, as well as antithetical to what should be human values.
Psychological and linguistic manipulation are, for those in power, proven tools for building, consolidating and maintaining dominance — a reality keenly depicted in George Orwell’s never-more-relevant novel, “1984.”
As phrased by master propagandist Edward Bernays, an approximate contemporary of Orwell’s, the mind of the people “is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion.”
Recent events surrounding COVID vaccines have shown that medicine and public health — with the help of a complicit media — are particularly skilled at “pull[ing] the wires which control the public mind.”
The clever bag of linguistic tricks deployed by the medical cartel includes seeding evocative terms such as “vaccine hesitancy” and “lockdowns” (which is prison terminology) into popular and scientific discourse, forging slippery new definitions of words with formerly fixed meanings (such as “pandemic,” “herd immunity” and “vaccine”), and circling failed products back around by giving them the positive spin of “boosters.”
Ominously, medicine’s and public health’s verbal assaults encourage shaming of, or violence against, those who ask questions, while upholding the disingenuous pretense that vaccine mandates are compatible with freedom.
If you ever feel a sudden pang of hunger as you drive past one of the millions of fast food chains across the US, you aren’t alone — and your subconscious might be to blame. Fast food companies have been using color psychology to subtly influence customers for years, including using the color red. One commonality that seems to have been overlooked until recently, though, is that almost all of their logos use the color yellow.
According to color psychology, yellow has long been associated with feelings of contentment, happiness, competence, and comfort. One simple color is responsible for that sense of nostalgia and friendliness you feel whenever you pass by those golden arches.
Red is another color that is frequently paired with yellow in fast food company logos to instill desire. Red illustrates desire, power, and love. It’s why whenever Valentine’s Day rolls around, everything gets blanketed in a layer of rose red and why, when paired with yellow, you might suddenly start salivating for a cup of perfectly cooked golden french fries.