In an effort to protect truthful information during global conflicts, X has rolled out strict new rules targeting creators who peddle AI-generated videos of war without clear disclosures. This comes as pro-Iran propagandists flooded the platform with fabricated clips designed to sow chaos.
The policy shift, effective immediately focuses on X’s Creator Revenue Sharing program. Creators posting AI-made content showing armed conflicts must include a clear label, or face penalties that hit where it hurts: their wallets.
According to details from X’s head of product, Nikita Bier, the platform is clamping down hard. “During times of war, it is critical that people have access to authentic information on the ground. With today’s AI technologies, it is trivial to create content that can mislead people,” Bier stated.
Bier elaborated that X will use its Community Notes system—crowdsourced fact-checking that empowers users over elite moderators—along with post metadata to detect undeclared AI content. The rules don’t ban AI videos outright; they just demand transparency via X’s built-in “Made with AI” label option.
Violators get a 90-day suspension from earning ad revenue on their posts. A second offense leads to a permanent ban from the program. This targets those exploiting wars for profit, without stifling creative expression.
The update follows a surge in deceptive content amid the Iran-Israel clash. Pro-Iran accounts have pushed AI fakes, like one claiming Iranian missiles sank the USS Abraham Lincoln. “Iran’s IRGC claims to have struck USS Abraham Lincoln with ballistic missiles. LIE,” CENTCOM posted. “The Lincoln was not hit. The missiles launched didn’t even come close.”
You must be logged in to post a comment.