Tag: advertising

Woke Gestapo Target ‘Registered Republican’ Sydney Sweeney for Thoughtcrime

The Woke Gestapo in the far-left entertainment media are targeting Sydney Sweeney for a career blacklisting.

So far, Sweeney’s committed two cardinal sins. The first is daring to be sexy and appealing in an American Eagle blue jeans ad. You see, Sweeney had the temerity to be normal-beautiful, not fat/trans/tattooed “beautiful.”

After five years of Normal People being grossed out by an “inclusive standard of beauty” and “body positivity” — which is nothing more than an affirmative action program that allows ugly people to appear in Swimsuit Editions and underwear ads — Sweeney dared to be her sensual, appealing, all-American self in a campaign that even included her own Ford Mustang.

The campaign was a massive success (duh), the blue jeans sold out (duh), and then the left did what it always does in the face of Normal succeeding: they freaked out and screamed “Nazi”. And no, it wasn’t just nobodies on TikTok melting down. Disney staffers at ESPN declared the ad “fascist.” MSNBC said it was “fair” to attack the ad as “Nazi propaganda.”

American Eagle, to its great credit, appears to understand that social media is not real life. Obviously, the ad is a rousing success. Obviously, Normal People appreciate this return to Normalcy. Obviously, though this ad, American Eagle has earned the goodwill of a vast majority of the people who long ago tired of staring at fat women in bikinis… So American Eagle has already told the Woke Gestapo to suck it.

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Leftists Lose Their Minds Over Dunkin’ Donuts Ad Featuring White Model

Remember when beautiful people were the standard in American marketing?  Remember when advertising focused on demographics according to their common interests and their percentage of the general population?  It wasn’t all that long ago, but the woke cult has been working hard over the years to “deconstruct” cultural norms, specifically by hijacking advertising and convincing corporations that DEI is the wave of the future.

Anyone born before Y2K is well aware of the dramatic changes to American media and the startling disappearance of attractive people and white people in ads.  TV shows, movies and even commercials have been carefully crafted with a perfect pie chart of diverse representation while removing the one group that is the actual majority (perhaps even more of a majority as deportations continue).  Most of America does not look like New York or Los Angeles, but if you were to study modern advertising without context you might assume white people in the US are a minority.

It’s not a secret that this is by design.  The religion of Multiculturalism requires that public perception be molded first to assume that demographic balancing is the norm and that “white colonists” are an enemy that must be suppressed for the good of the world.  The more victimhood and controversy leftists can elicit, the more political power they think they can harvest.

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OMG, It’s Literally Another Nazi Propaganda Ad!

Following on from the leftist meltdown over the American Eagle Sydney Sweeney ‘Nazi propaganda’ ad, the mind virus addled whales are now targeting a Dunkin’ ad as the latest example of a rampant white supremacist marketing conspiracy… or something.

This new Dunkin’ ad featuring actor Gavin Casalegno is now getting the screeching TikTok treatment.

Again, because it’s got a white person in it, rather than an obese black disabled ADHD they/them, and because the white person says the word ‘genetics’ it’s somehow all a big Nazi plot against diversity.

“Look, I didn’t ask to be the king of Summer. It just kind of happened,” Casalegno says, adding “This tan? Genetics. I just got my color analysis back. Guess what? Golden Summer. Literally.”

The ad was apparently done as a partner sponsorship with ‘The Summer I Turned Pretty’ show, starring Casalegno.

The product is called Golden Hour Refresher. The guy has a golden tan. That’s it.

No matter. Crazed leftists are already all over the place whining and sobbing about it being literally Hitler.

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Florida Bans State Funds for Groups Accused of Speech Policing

Florida has moved to shield public funds from being used to support what many see as efforts to police speech under the guise of media bias monitoring.

Under the state’s new fiscal year 2026 budget, taxpayer dollars can no longer be spent on advertising or marketing firms that contract with groups like NewsGuard, Ad Fontes, or the Global Disinformation Index (GDI).

The measure was signed into law by Governor Ron DeSantis on Monday.

We obtained a copy of the bill for you here.

A press release from the Independent Media Council emphasized that the restriction is aimed at blocking state agencies from doing business with companies that rely on “politically biased media monitoring services.”

The council stated, “These monitoring groups purport to be impartial, but consistently skew their ratings to target conservative and independent media from receiving advertising from major brands.”

NewsGuard, one of the most prominent organizations caught in the spotlight, has received federal backing in the form of a $750,000 grant from the Department of Defense.

This funding helped the group develop its “Misinformation Fingerprints” technology, which it now offers to social media platforms, artificial intelligence developers, and tech firms as a tool for tracking so-called misinformation.

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Ad Titans Promise To End Censorship Bias To Gain Power

Two of the world’s most powerful advertising firms, Omnicom and Interpublic Group (IPG), have formally agreed to dismantle their involvement in politically driven advertising coordination, marking a major policy reversal amid a growing federal crackdown on viewpoint-based censorship in the media economy.

The firms, who are set to merge in a $13.5 billion deal approved Monday by the Federal Trade Commission, will be subject to rigorous compliance mandates and are now bound by a commitment to cease all current and future coordination aimed at directing advertising revenue based on political beliefs.

The consent agreement represents a rare and forceful rebuke of ideological collusion within the advertising sector and comes following allegations from media outlets that they were demonetized and blacklisted by advertisers over their political views or coverage.

Under the terms outlined by FTC Chairman Andrew Ferguson, Omnicom and IPG must fully cooperate with federal investigations into past practices and submit regular reports demonstrating compliance.

The proposed order “imposes restrictions that prevent Omnicom from engaging in collusion or coordination to direct advertising away from media publishers based on the publishers’ political or ideological viewpoints,” the FTC said.

We obtained a copy of the order for you here.

The new conditions prohibit the merged entity from participating in any initiative that influences ad placement based on ideological or political criteria. In addition to annual reporting, the companies must provide immediate documentation to the FTC upon request and support inquiries into previous coordination to blacklist media organizations.

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TV Networks Face Advertising Apocalypse After Trump Admin Mulls Pharma Restrictions

Last week independent Senators Bernie Sanders (VT) and Angus King (ME) introduced legislation that would ban pharmaceutical companies from promoting prescription drugs directly to consumers – including through television, radio, print, digital platforms, and social media. 

Today, Bloomberg reports that the Trump administration is now ‘discussing policies that would make it harder and more expensive for pharmaceutical companies to advertise directly to patients.’

The two policies the administration has focused in on would be to require greater disclosures of side effects of a drug within each ad — likely making broadcast ads much longer and prohibitively expensive — or removing the industry’s ability to deduct direct-to-consumer advertising as a business expense for tax purposes, these people said.

Although the US is the only place, besides New Zealand, where pharma companies can directly advertise, banning pharma ads outright could make the administration vulnerable to lawsuits, so it’s instead focusing on cutting down on the practice by adding legal and financial hurdles, according to people familiar with the plans who weren’t authorized to speak publicly on the matter.

If this happens, it would mark a major victory for Health and Human Services Secretary RFK Jr., who says he believes Americans consume more drugs than people in other countries due to the ability of US drug companies to directly advertise to consumers. 

While running for president, Mr. Kennedy said he would issue an executive order removing pharmaceutical ads from television, citing overmedication and industry influence on news coverage.

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FTC probes Media Matters over Musk’s X boycott claims, document shows

The U.S. Federal Trade Commission has demanded documents from Media Matters about possible coordination with other media watchdogs accused by Elon Musk of helping orchestrate advertiser boycotts of X, according to a document seen by Reuters on Thursday.

The civil investigative demand seen by Reuters seeks information about Media Matters’ communications with other groups that evaluate misinformation and hate speech in news and social media, including a World Federation of Advertisers initiative called Global Alliance for Responsible Media. X has ongoing lawsuits against both organizations.

The probe marks an escalation in U.S. government scrutiny of whether groups like Media Matters helped advertisers coordinate to pull ad dollars from X after Musk bought the social media site formerly known as Twitter in 2022.

The demand seeks all documents Media Matters, a Washington, D.C.-based liberal advocacy group, has produced or received in the X lawsuit related to advertiser boycotts.

FTC Chairman Andrew Ferguson, who was appointed by President Donald Trump to run the agency, highlighted the potential for a probe in December.

“We must prosecute any unlawful collusion between online platforms, and confront advertiser boycotts which threaten competition among those platforms,” Ferguson said in a statement on an unrelated case.

The U.S. House Judiciary Committee, chaired by Republican member Jim Jordan, accused the Global Alliance for Responsible Media last year of coordinating an illegal group boycott. The initiative was shut down in August.

A spokesperson for the FTC declined to comment.

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Texas House OKs Bill To Sue Vaccine Makers for False Ads

In a major victory for accountability and informed consent, the Texas House of Representatives passed HB 3441 yesterday, a bill that would allow Texans to sue vaccine manufacturers whose advertising leads to injury or harm.

The unprecedented move comes as CDC data show there have been an alarming 2,665,796 adverse events linked to vaccines since 1990, the vast majority related to COVID-19 jabs.

But if fewer than 1% of adverse events are reported – as a 2010 HHS-funded Harvard analysis confirms – the real number could exceed 266 million, or roughly 7.6 million per year, or 20,800 per day.

First filed in February, the new bill passed yesterday by a vote of 88–31, moving the legislation one step closer to becoming law.

The pioneering legislation boasts a whopping 79 brave sponsors, 74 Republicans and 5 Democrats.

The bill is spearheaded by Representatives Shelley Luther (R-62), Jeff Leach (R-67), Marc LaHood (R-121), Oscar Longoria (D-35), and Mike Schofield (R-132).

If you want this kind of bill passed in your state or at the federal level, you can find your local, state, and U.S. representatives here and let them know.

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YouTube and Netflix Deploy AI and Behavioral Tracking to Intensify Targeted Advertising

YouTube and Netflix are moving aggressively to expand the ways they track and monetize viewer behavior, leaning further into AI-driven systems and behavioral profiling to fine-tune ad delivery.

YouTube’s latest experiment with intrusive advertising comes in the form of “Peak Points,” a format that leverages Google’s Gemini AI to dissect video content and identify the exact moment a viewer is most emotionally invested.

Ads are then served immediately after these moments. While the idea is to capture attention when it’s most focused, the reality for viewers could mean jarring interruptions right after an emotional payoff or a pivotal scene.

This development was announced during YouTube’s Upfront event in New York, where the company pitched it as a smarter way to keep audiences engaged with advertisements. But the concept is likely to be unwelcome news for users already frustrated by mid-roll ads. Now, even emotional immersion is being treated as just another metric for ad targeting.

Meanwhile, Netflix is unveiling its own strategy to transform user engagement into a high-resolution marketing blueprint. At its recent advertising presentation, Netflix rolled out a host of new tools that feed off detailed user data, facilitated by what it calls the Netflix Ads Suite. The platform is now operational in North America and will soon be deployed across all countries where the ad-supported model is available.

A key feature of the system is its “Enhanced Data Capabilities,” which allow brands to merge their customer data with Netflix’s audience data. This process, conducted through intermediaries like LiveRamp or directly through Netflix, enables highly targeted ad delivery. To support this, Netflix has granted data access to third-party giants including Experian and Acxiom, firms notorious for building detailed consumer profiles for advertisers.

Netflix is also introducing a “clean room” setup, a controlled data-sharing environment where outside partners can analyze combined datasets without directly accessing raw user information. However, such structures often do little to curb the broader privacy implications of the data they facilitate.

Another part of Netflix’s expanded toolkit includes “brand lift” measurement, essentially tying a user’s viewing habits to how they perceive particular brands. It’s a more aggressive step toward turning personal entertainment choices into commercially valuable behavioral signals.

In tandem with these tools, Netflix has previewed new ad formats powered by generative AI. These include interactive mid-roll and pause-screen ads that can include prompts, overlays, or even buttons to push content to a second screen. These formats are being framed as personalized and responsive, and are slated to be available across all ad-tier markets by 2026.

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Following the Money on RFK’s Top Targets, Pharma Ads & Soda

What do Big Pharma ads on TV and Diet Coke have in common? Both are targets of Robert F. Kennedy, Jr., the new head of the Health and Human Services department.

In his early efforts to press the “Make America Healthy Again,” Kennedy has singled out two seemingly different issues: those ubiquitous television ads for pharmaceuticals, and whether people on federal food assistance programs should be able to buy soda and junk food on the taxpayer dime.

Popping open a can of Diet Coke to open the latest episode of The Drill Down, host Peter Schweizer savors the taste of crony capitalism.

Robert F. Kennedy Jr.’s campaign to swiftly bar the use of food stamps to buy soda is fueling tensions between his team and the Agriculture Department. Of course, the American Beverage Association, a trade group that lobbies on behalf of “Big Soda,” is firing back, too.

HHS wants the Trump administration to approve petitions from the governors of Kentucky and West Virginia to ban soda purchases from the Supplemental Nutrition Assistance (SNAP) program for the first time. But the USDA controls the program, not HHS. So that sets up a conflict, and for the beverage industry the stakes are very high.

The SNAP program costs $100 billion per year and serves about 42 million Americans.

Co-host Eric Eggers says that Coca-Cola would see a 2.5 percent decline in worldwide sales if sugary sodas were no longer covered by SNAP nationwide. Coca-Cola is just one of many makers of soda. Moreover, about 25 percent of all SNAP program spending is done at the cash registers at Walmart, so its influence will be felt as well.

The show also takes on another perennial issue and MAHA target — pharmaceutical advertising on television.

Every American is used to hearing and seeing ads for miracle drugs when watching television, especially news programs and sports. They often show bright, happy old people whirling around in golf carts or briskly walking while a voiceover speed-reads a cocktail of terrifying potential side effects.

“I’m generally a free-speech guy, but what is the purpose of these ads? They are meant to create demand for new, expensive drugs,” Schweizer points out.

Here also is the brewing conflict with those who make money based on those ads — media companies that sell those ad spaces to Big Pharma. About 30 percent of the ads sold for any news show on TV are for pharmaceuticals. Many people have noticed how generally easy the news media at those networks go on pharmaceutical companies.

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