There’s a sneaky reason why you always see red and yellow on fast food logos

If you ever feel a sudden pang of hunger as you drive past one of the millions of fast food chains across the US, you aren’t alone — and your subconscious might be to blame. Fast food companies have been using color psychology to subtly influence customers for years, including using the color red. One commonality that seems to have been overlooked until recently, though, is that almost all of their logos use the color yellow.

According to color psychology, yellow has long been associated with feelings of contentment, happiness, competence, and comfort. One simple color is responsible for that sense of nostalgia and friendliness you feel whenever you pass by those golden arches.

Red is another color that is frequently paired with yellow in fast food company logos to instill desire. Red illustrates desire, power, and love. It’s why whenever Valentine’s Day rolls around, everything gets blanketed in a layer of rose red and why, when paired with yellow, you might suddenly start salivating for a cup of perfectly cooked golden french fries.

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THE CIA’S APPALLING HUMAN EXPERIMENTS WITH MIND CONTROL

ON APRIL 10, 1953, ALLEN DULLES, THE NEWLY APPOINTED DIRECTOR OF THE CIA, delivered a speech to a gathering of Princeton alumni. Though the event was mundane, global tensions were running high. The Korean War was coming to an end, and earlier that week, The New York Times had published a startling story asserting that American POWs returning from the country may have been “converted” by “Communist brain-washers.”

Some GI’s were confessing to war crimes, like carrying out germ warfare against the Communists–a charge the U.S. categorically denied. Others were reportedly so brainwashed that they had refused to return to the United States at all. As if that weren’t enough, the U.S. was weeks away from secretly sponsoring the overthrow of a democratically elected leader in Iran.

Dulles had just become the first civilian director of an agency growing more powerful by the day, and the speech provided an early glimpse into his priorities for the CIA. “In the past few years we have become accustomed to hearing much about the battle for men’s minds–the war of ideologies,” he told the attendees. “I wonder, however, whether we clearly perceive the magnitude of the problem, whether we realize how sinister the battle for men’s minds has become in Soviet hands,” he continued. “We might call it, in its new form, ‘brain warfare.’”

Dulles proceeded to describe the “Soviet brain perversion techniques” as effective, but “abhorrent” and “nefarious.” He gestured to the American POWs returning from Korea, shells of the men they once were, parroting the Communist propaganda they had heard cycled for weeks on end. He expressed fears and uncertainty–were they using chemical agents? Hypnosis? Something else entirely? “We in the West,” the CIA Director conceded, “are somewhat handicapped in brain warfare.” This sort of non-consensual experiment, even on one’s enemies, was antithetical to American values, Dulles insisted, as well as antithetical to what should be human values.

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How Truth was Destroyed So Americans Would Crave Propaganda

One of the most vital fundamentals in understanding how the ruling elite / predator class facilitate their agendas is the role of controlled media to create perception. Perception is, in essence, reality. What is perceived is usually widely believed.

For example, the notion that the sky is blue. Scientifically speaking it actually is not, we only perceive it as blue due to the refraction of light waves through earth’s atmosphere and into the retina of the eye. Ask anyone without an understanding of this scientifically fundamental fact and they will undoubtedly espouse that the sky is indeed blue — as that is the “reality” created by their perception. This is a harmless false perception, but others are not so.

The same is true for the illusionary reality versus objective reality. An empirical observation of how the world really works as opposed to a manufactured perception based on incomplete or inaccurate information represented as authoritative and propagated in repetition.

Unfortunately however in our ever increasingly polarized society it is the manufactured perception that is espoused most fervently. In some cases those who choose to ignore facts in favor of narrative, echo chambers, and tribalism, live in a somewhat alternate reality, albeit a willfully ignorant one.

A control paradigm plays a crucial part in this. And as this report will demonstrate, the current incarnation of US news media, by way of deliberate obfuscation facilitates this paradigm by default.

One stark example of this would be manufactured outrage. Manufactured outrage is a term to describe the intentional misrepresentation of events with the aim of invoking a furious reaction from one or more groups of people. Intentionally praying on the emotional vulnerability of the human condition, typically in the form of gaslighting. Done so in a way that those galvanizing the reaction would find beneficial to their own aims.

Manufactured outrage is a tactic used frequently by the media, typically as a tool of controlled opposition used within identity politics to maintain division.

As this article exemplifies the multiple facets in which the media has been co-opted for use towards these manipulative agendas, the context for the use of manufactured outrage will become clear.

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A Primer for the Propagandized: Fear Is the Mind-Killer

The noose is dangling gently around our necks. Every day, they cinch it tighter. By the time we realize it’s strangling us, it will be too late.

Those who – gradually and gleefully – sacrifice their freedoms, their autonomy, their individuality, their livelihoods, and their relationships on the altar of the “common good” have forgotten this is the pattern followed by every totalitarian regime in history.

Everyone wonders how ordinary Germans could have been manipulated to participate or stand dumbstruck while their government was transformed into a genocidal juggernaut. This is how. Read Sebastian Haffner’s Defying Hitler memoir to see how this can happen anywhere—including here.

Everyone wonders how Russians could have permitted and even zealously reported fellow citizens for imprisonment and execution under Article 58, the penal code invented to incarcerate anyone who dared express the slightest whisper of noncompliance under Stalin’s homicidal state. This is how. Read Aleksandr Solzhenitsyn’s meticulously documented The Gulag Archipelago to witness this progression of authoritarian lunacy.

Everyone wonders how Hutus could have suddenly started axing their Tutsi neighbors to death after being inundated with waves of anti-Tutsi propaganda from Radio Télévision Libre des Mille Collines. Read Philip Gourevitch’s We Wish to Inform You That Tomorrow We Will Be Killed with Our Families: Stories from Rwanda.

The list goes on. And on. And on. From Machiavelli’s The Prince to Étienne de la Boetie’s The Politics of Obedience: The Discourse of Voluntary Servitude to Edward Herman’s and Noam Chomsky’s Manufacturing Consent (and accompanying documentary) to BBC’s The Century of the Self, mechanisms of mass control have been chronicled for millennia.

George Orwell wrote,

As far as the mass of the people go, the extraordinary swings of opinion which occur nowadays, the emotions which can be turned on and off like a tap, are the result of newspaper and radio hypnosis.”

Can you imagine what master propagandist Edward Bernays would have done with access to today’s mainstream media conglomerate combined with the global surveillance infrastructure of Big Tech? And you really think that’s not happening now—with another century of psychological, neurological, and technological research under their belts?

The present ability to curate reality and coerce obedience is unprecedented, far beyond what Orwell envisioned in 1984, Bradbury in Fahrenheit 451, Huxley in Brave New World, and Burgess in A Clockwork Orange.

A textbook example of Problem Reaction Solution, the current tsunami of worldwide hysteria is the latest and potentially most threatening example of mass control in history.

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