Propaganda: The Covid-19 vaccine script that TV shows are using to fight fear and misinformation

As doctors and health professionals race against Covid-19 vaccination skepticism, some Hollywood producers, writers and showrunners are betting that inputting vaccines into television storylines can help curb widespread misinformation. 

Shows across TV networks began integrating Covid-19 into scripts, including questions about social distancing and masking, as the pandemic spread across the U.S. last March. Now, as vaccination efforts ramp up nationwide, shows like “This Is Us” — which featured a recurring character receive two doses of a vaccine in an episode last month — are integrating vaccines into episodes and audiences can expect to see more vaccination plot points, says Kate Folb, director of the Hollywood, Health and Society program at the University of Southern California.

Folb is a member of a growing network of entertainment industry experts working closely with writers and showrunners to accurately depict health and medical information, and use entertainment to fight the misinformation campaigns and nationwide skepticism fueled by social media.

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