In what is definitely some type of Karmic payback for social media companies now appending some type of label to what seems like every other post nowadays, Facebook just found out that its super-duper censoring algorithm also banned advertisements from some struggling businesses, mistaking them as hate speech.
We love it when a plan comes together.
One woman, Ruth Harrigan, who advertises on Facebook to sell her honey and beeswax-based products, told Bloomberg she thought she missed out on an estimated $5,000 in revenue after Facebook mistakenly banned her ads right before black Friday.
She said: “I was getting a little anxious thinking, ‘Oh my God, Black Friday is around the corner, most of my sales for the year happen in November and December and that’s it,’. I said, ‘If I’m shut down any longer than this, it’ll cripple me.’”
The company’s “misfiring content-moderation software” was to blame – and it happened in the middle of a pandemic when sellers are more reliant on Facebook and social media advertising to drive business. In fact, Facebook has been censoring so much content this year, it has relied heavily on software to do the job, since they don’t have enough human moderators.
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