Israel floods social media to shape opinion around the war

A photo with a bloody dead baby whose face is blurred has been circulating on X for the last four days. 

“This is the most difficult image we’ve ever posted. As we are writing this we are shaking,” the accompanying message says. 

The footage is not from a reporter covering the conflict in Israel and Gaza, or from one of the countless accounts sharing horrifying videos of the atrocities. 

It’s a paid message from the Israeli Foreign Affairs Ministry.

Since Hamas attacked thousands of its citizens last week, the Israeli government has started a sweeping social media campaign in key Western countries to drum up support for its military response against the group. Part of its strategy: pushing dozens of ads containing brutal and emotional imagery of the deadly militant violence in Israel across platforms such as X and YouTube, according to data reviewed by POLITICO.

Israel’s attempt to win the online information war is part of a growing trend of governments around the world moving aggressively online in order to shape their image, especially during times of crisis. PR campaigns in and around wars are nothing new. But paying for online advertising targeted at specific countries and demographics is now one of governments’ main tools to get their messages in front of more eyeballs. 

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Unconfirmed ‘Beheaded Babies’ Report Helped Justify Israeli Slaughter

There’s perhaps no more serious a time for journalists to do their jobs responsibly than during a war.

But corporate media have not been, as evidenced by their repetition of the shocking, unsubstantiated claim that Hamas had beheaded 40 babies in its violent attack on a kibbutz in southern Israel on October 7.

It all started with television reporting by journalist Nicole Zedek, who works for the 24-hour Israeli cable news channel i24, now embedded with the Israeli Defense Forces. In one October 10 report, she said, “I’m talking to some of the soldiers, and they say what they’ve witnessed…babies, their heads cut off.” In another report later that day, she says, “About 40 babies at least were taken out on gurneys,” prompting the host to interject: “Nicole, I have to cut in—that’s such a shocking, jarring statement there…. You’re saying 40 babies, dead babies?”

Zedek’s reporting was cobbled together into the viral claim that 40 babies were beheaded, despite that, by her own account, she had not seen the bodies herself, and relied solely on Israeli Defense Forces (IDF) soldiers as her sources. This might not have mattered as much if she were reporting on a less inflammatory subject, or had a more reliable source, but the IDF is known for misleading journalists.

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It’s all about provoking your reaction

So wise up!

With terrorism, as with all asymmetric political action, “the action is in the reaction of the opposition,” as Saul Alinsky, the leftist activist, put it in his book Rules for Radicals.

This isn’t conspiracy stuff, nor impossible “4th dimensional chess” – it’s just plain, old 2-dimensional chess. That’s all.

Hamas, al Qaeda, and similar groups slaughter civilians – beheaded babies or not, they certainly murdered hundreds and hundreds of innocent, civilian Israeli non-combatants in this one (including an extended family member of mine) just as they slaughtered thousands on September 11 – for a reason, not simply because they are angry or devils. It’s a tactic. They are trying to provoke a reaction.

They are trying to make you angry, to make you hate, even drive you crazy. Yes – yes – for the purpose of making the more powerful force (i.e. the United States, Israel) do even worse to their own people, such as getting the U.S. to invade Afghanistan and getting Israel to bomb the Gaza strip. Not that al Qaeda was from Afghanistan, but that’s where they were and that’s who they knew were gonna get it. (Also, by the way, U.S. support for Israel’s crimes in Palestine and Lebanon was a huge part of the motive for al Qaeda’s war against the United States in the first place, including for some of the most important pilot hijackers and organizers of the plot.)

This is then meant to provoke still further counter-reactions. It “heightens the contradictions” as the commies used to say. It forces leaders of Muslim states and armed groups everywhere to take a stand. It destroys stability and negotiations and progress, radicalizes new groups and forces everyone back into the fight on one side or the other. It makes every sock-puppet princeling of the Gulf take a stand in support like the Ayatollah or sell out in silence in the most embarrassing way, like Crown Prince bin Salman, etc.

It’s the same reason Bosnian Muslim forces butchered Serbs and Chechen Muslim forces butchered Russians and ISIS slaughtered Shi’ites: to provoke a worse crisis for everyone in the hopes that the overall situation changes to their advantage.

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Lessons in Atrocity Propaganda

It has been a little over a week since Hamas attacked Israel.

In that week, we have learned more of what 5th Generation Warfare looks and feels like in the context of actual battles taking place in a geographic theater of war.

Although the Israel-Palestine conflict has demonstrated an evolution in asymmetric warfare, this article will not discuss, per se, the tactics or politics of asymmetric warfare as deployed by Hamas.

As we have witnessed, in contrast to a specific tactic, 5th Generation Warfare involves us all. As James Corbett wrote in April:

“There is a world war happening right now. It is a fifth-generation war (or whatever you want to call it). It is being waged across every domain simultaneously. It is a war for full-spectrum dominance of every battlefield and every terrain, from the farthest reaches of the globe (and beyond) to the inner spaces of your body and even to your innermost thoughts. And it is a war on you.”

This observation is not meant to cheapen the suffering of those on the ground, or to equate the rending of flesh with the rending of the mind. It is, however, an acknowledgement that the war over public opinion makes us all combatants in some small way. The accessibility and pervasiveness of modern media increases this involvement a hundredfold.

To fully analyze the evolution of 5th Generation Warfare through this conflict, an at least cursory understanding of each side’s objectives is necessary.

Very crudely speaking, they are as follows:

For Israel, a religious war ending with the complete annexation of the West Bank and Gaza, and the ultimate defeat of Hamas. This would mean the ethnic cleansing of Palestinians from their land. To do this, Israel must control the international narrative enough for the world to turn a blind eye, and to prevent other Muslim nations from entering the conflict.

For Hamas, the purpose of the attacks was to provoke Israel into committing atrocities against the Palestinians that would turn the international community against Israel and “force the Muslim states and armed groups everywhere to take a stand.” If that means sacrificing civilians, they are martyrs; Inshallah.

With those objectives in mind, the Israeli dissemination of atrocity propaganda actually aids Hamas in achieving its goals because public outrage enables Israel to overreact, which is exactly what Hamas desires.

This means that the public mind isthe crucial battleground in this conflict. Except, as we have seen over the last week, the public is no longer a silent observer.

Indeed, public comment has had an even more pronounced effect than during the war in Ukraine, where critical reporters debunked the “Ghost of Kiev” and highlighted the truth about the alleged Russian missile attack on Poland.

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PROPAGANDA BLITZ: HOW MAINSTREAM MEDIA IS PUSHING FAKE PALESTINE STORIES

After Hamas launched a surprise attack on Israel, IDF forces responded with airstrikes, leveling Gazan buildings. The violence so far has claimed the lives of more than 2,500 people. Western media, however, show far more interest and have much greater sympathy with Israeli dead than Palestinian ones and have played their usual role as unofficial spokespersons for the Israeli Defense Forces (IDF).

One case in point is the claim that, during their incursion into southern Israel, Hamas fighters stopped to round up, kill and mutilate 40 Israeli babies, beheading them and leaving their bodies behind.

The extraordinary assertion was originally reported by the Israeli channel i24 News, which based it on anonymous Israeli military sources. Despite offering no proof whatsoever, this highly inflammatory claim about an enemy made by an active participant in a conflict was picked up and repeated across the world by a host of media (e.g., in the United States by Fox NewsCNNMSNBusiness Insider, and The New York Post).

Meanwhile, the front pages of the United Kingdom’s largest newspapers were festooned with the story, the press outraged at the atrocity and inviting their readers to feel the same way.

Extraordinary claims should require extraordinary evidence, and a story like this should have been met with serious skepticism, given who was making the claim. The first question any reporter should have asked was, “Where is the evidence?” Given multiple opportunities to stand by it, the IDF continually distanced itself from the claims. Nevertheless, the story was simply too useful not to publish.

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America’s Broken, Lurid View of Foreign Wars

The English-language media has spent a lot of time debating whether Israeli babies were beheaded. An Israeli newscaster had reported that a soldier found decapitated children at the scene of an attack on Kfar Aza by the Palestinian group Hamas. The story made it to front pages around the world. Other journalists began to scrutinize the claim and heard different accounts from different officials in the Israeli government. U.S. President Joe Biden implied that he had seen photos of the beheadings, then the White House backtracked.

All this debate around beheadings seemed to miss a more fundamental point: that children were killed. The existence of a massacre should be enough to shock and horrify. Hamas killed or took hostage hundreds of Israelis. (Clearly frustrated with media skepticism, the Israeli government posted pictures of burned Israeli children to social media.) The Israeli military has killed hundreds of Palestinians with bombs in retaliation. The intense focus on one gruesome detail amid a pile of dead and maimed bodies shows there is something fundamentally wrong with the way American society approaches war in foreign countries.

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Israeli official says government cannot confirm babies were beheaded in Hamas attack


The Israeli government has not confirmed the specific claim that Hamas attackers cut off the heads of babies during their shock attack on Saturday, an Israeli official told CNN, contradicting a previous public statement by the Prime Minister’s office.

“There have been cases of Hamas militants carrying out beheadings and other ISIS-style atrocities. However, we cannot confirm if the victims were men or women, soldiers or civilians, adults or children,” the official said.

Prime Minister Benjamin Netanyahu indicated that people had been beheaded by Hamas in an appearance beside Secretary of State Antony Blinken on Thursday, but did not specify if they were children.

The explosive allegations that children had been decapitated at the kibbutz of Kfar Aza emerged Tuesday in Israeli media. Israel Defense Forces later described the scene as a “massacre” in a statement to CNN. Women, children toddlers and the elderly were “brutally butchered in an ISIS way of action,” the IDF said.

Tal Heinrich, a spokeswoman for Netanyahu, said on Wednesday that babies and toddlers had been found with their “heads decapitated” in Kfar Aza.

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Shani Louk Is Still Alive, Mother Reveals

The mother of Shani Louk, a 22-year-old German national believed to have been kidnapped by Hamas fighters during the militant group’s surprise attack on Israel on Saturday, said on Tuesday that her daughter is alive.

Louk, a tattoo artist, was attending the Tribe of Superova music festival in the plains of the Negev Desert near Urim, close to the Gaza Strip, on Saturday when Hamas fighters stormed the event. She’s believed to have been seized by the militants and paraded through the streets in the back of a pick-up.

Her mother, Ricarda, feared she was dead after seeing a video showing Louk unconscious in a car after being kidnapped by Hamas fighters. In an appeal shared on social media, she said the family was sent a video “in which I could clearly see our daughter unconscious in the car with the Palestinians and them driving around the Gaza Strip.”

While the video doesn’t show the woman’s face, Louk’s family said they were able to identify her by her dreadlocks and tattoos. In the clip, she asked for anyone to send help or news about her daughter.

On Tuesday, Louk’s family announced they had proof that Louk—who grew up in Israel—was alive. Swiss German-language news website Blick reported that her mother said she was in a hospital in Gaza with serious head injuries.

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