The CDC raised eyebrows after it inadvertently used an image to promote the COVID vaccine that looked almost identical to the NPC wojack meme.
“Getting a COVID-19 vaccine is an important tool to help stop the pandemic,” tweeted the CDC’s official account.
Accompanying the text was a cartoon image of a woman wearing a mask receiving a vaccination.
“You may have some side effects, which are normal signs that your body is building protection,” states the text on the promo.
The female character has exactly the same eyes and nose as the NPC wojack, a meme that first came to prominence in 2018.
According to KnowYourMeme, the NPC wojack meme, which is named after non-player characters within video games, is supposed to symbolize unthinking drones who just regurgitate whatever the establishment feeds them.
“The character is meant to represent people who do not think for themselves or are incapable of having an internal monologue, bearing many similarities to the terms “basic” and “normie,” according to the website.
Respondents to the CDC tweet immediately noted the similarity to the NPC meme.