A Danish man spent years building a clothing company. Over the years, he fashioned, through hard work, careful study, trial and error, attention to trends, and sheer perseverance, a popular clothing brand. In the last few days, however, he has come to the brink of ruin, and of seeing all his labors come to naught.
No, his place of business wasn’t robbed or burnt down. He wasn’t defrauded. He didn’t lose all his money at the gaming tables, or succumb to drug use. What threatens to destroy his life’s work is that he told a truth that many people might admit behind closed doors, but that hardly anyone would ever say publicly. Tobia Sloth said it. All it took was a single word. And now he is paying the price. But that doesn’t make what he said any less true.
The Danish-language news outlet Nyheder reported Sunday that “a single comment from the director has caused problems for a Danish clothing brand. The popular clothing brand Norse Projects – and not least its founder, Tobia Sloth – has ended up in a regular s**tstorm.”
It all started with a silly icebreaker-type survey at LinkedIn: “A Linkedin user asked on the platform what you would remove from Earth that would make it better if you could only choose one thing.” The expected answers came flooding in, but not from Tobia Sloth: “While just under a thousand users have answered everything from ‘nanoplastic particles from the biosphere’ to ‘rainforest destruction’ and ‘mercury-based gold mining,’ Tobia Sloth’s one-word response was without further explanation.”
That one word? Hide the kids, cover the dog’s eyes, and then I’ll tell you.
To the question of what he would remove from the Earth in order to make it a better place, Tobia Sloth answered: “Islam.”
Nyheder notes, with admirable understatement, that Sloth’s “answer has struck many a chord – both in Denmark and in the USA, where Norse Projects has a large customer base.” In other words, the usual suspects are beside themselves with spittle-flecked rage, and “they criticize the company for being built on a racist foundation.”
Racist? What? Islam is not a race, and there are Muslims (and jihadis) of all races. But “racism” is the primary, if not the only, sin that a human being can commit, as far as the left is concerned, and so pretty much anything the left dislikes these days counts as “racism.”
You don’t like getting blown up or having some guy screaming “Allahu akbar” stab you at random on the street? Then you’re a racist. You don’t like the idea of making women cover their hair and in some cases even their faces, even in the most stifling heat, on pain of being beaten if they don’t? Yep: racist. You’re not a fan of institutionalizing discrimination against and harassment of people who hold a different religious faith from your own? You’re practically Bull Connor.
And so now Tobia Sloth is looking at the very real prospect of professional ruin: “The criticism has already caused Tobia Sloth to apologise, but it is not certain that the apology is enough to save the company’s reputation, assesses a branding expert.” When the woke mob gets enraged at you, it stays enraged until it extracts its pound of flesh. “Although Tobia Sloth’s comment was quickly deleted from Linkedin, it has gotten people both in Denmark and internationally to the keys with massive criticism of Norse Projects and its founder.”
Hellbound and Down 
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