Backlash over Stagwell’s Israel work puts PR ethics in the spotlight

Stagwell, the US-based holding group that owns agencies including agencies Assembly, 72andSunny, Allison+Partners and Anomaly has come under scrutiny following reports of a major research and messaging program conducted for the Israeli government.

According to leaked documents first reported by Drop Site news website, the project involved research across more than 13,000 people and tested campaign messages designed to improve perceptions of Israel internationally. The recommendations included emotional storytelling, messaging around terrorism, and connecting Islamic radicalism to the conflict.

The presentation also recommended the “notion of radical Jihadism” being “universally effective” for conservative audiences. It said connecting radical Jihadism to a desire to dominate other religions was effective as communications means. The report also said that Mark Penn, chairman and chief executive of Stagwell, has long-standing links to Israel.

In a statement to MARKETING-INTERACTIVE, the holding group confirmed a small team had worked on the project, but stressed that each agency in the network operates with autonomy and that its portfolio spans clients “across the political and issue spectrum.” Still, the revelations have prompted strong reaction across the PR and advertising industry.

Strategy consultant Zoe Scaman called on talent within Stagwell-owned agencies to “walk away,” with her LinkedIn post attracting almost 1,000 likes and more than 140 reposts. A follow up post also read:

This industry has a problem with selective blindness.

“We’re brilliant at seeing every nuance of consumer behaviour, every shift in cultural sentiment, every emerging trend. But somehow we develop convenient myopia when it comes to examining our own moral architecture.”

Other agency leaders also voiced criticism, highlighting growing concerns about the role of communications firms in politically charged work.

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BBC Media Action: Britain’s overseas info warfare unit

Leaked documents reveal how a shadowy BBC unit is “embedding” staff in foreign media outlets to “contest the information space” and generate “behaviour change” in favor of London’s geopolitical objectives.

Though BBC Media Action (BBCMA) portrays itself as the “international charity” of the British state broadcaster, files show the group frequently carries out politically-charged projects overseas with government funding. Furthermore, the group consistently trades upon the BBC’s reputation and its intimate “links” with the British state broadcaster when pitching for contracts with donors, including the Foreign Office, which operates in tandem with MI6.

The leaks reveal that BBCMA’s work is explicitly “driven by a social and behaviour change communication approach.” The organization’s “project design” is informed by “psychology, social psychology, sociology, education and communication,” and consideration of “the specific factors that can be influenced by media and communication that could lead to changes in behaviours, social norms and systems” in foreign countries. Which is to say, BBCMA is concerned with psychological warfare, warping perceptions and driving action among target audiences.

“We recognise that different formats achieve different things when it comes to change… and consider audience needs, objectives and operational context when deciding which format to use,” BBCMA asserts in one file. In another, the organization crows, “people exposed to our programming are more likely to: have higher levels of knowledge on governance issues; to discuss politics more; to have higher internal efficacy (the feeling that they are able to do something); and participate frequently in politics.”

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Speaker Johnson Blocks Massie’s Attempt To Repeal The Smith-Mundt Modernization Act

Since ascending to the seat of Speaker of the House, Mike Johnson has had a tumultuous tenure that has raised serious questions about how committed Republican leadership is to disrupting the political establishment in Washington, DC, which it promised to vanquish. Ironically, the controversies that have marred his leadership the most have not been initiated by partisan opposition from the left. Instead, the most formidable challenges to Johnson have come from within the Republican Party itself. Representative Thomas Massie, who in stark juxtaposition has earned a reputation as one of the few members of Congress with any integrity, has proven to be Johnson’s greatest adversary in that struggle.From his crusade to prevent Johnson’s re-election to the seat at the head of the House of Representatives to his mission to bring transparency to the debacle over the release of the Epstein Files™, Massie’s efforts have painted the Speaker in the light of someone who has used the promise of putting America first as a vehicle for political expediency rather than as a testament to his commitment to the American people.

By actually fighting against the corrupt Washington establishment, Massie’s efforts have shown just how much Congress is still at odds with the American people under Johnson’s leadership. The congressman’s recent effort to repeal legislation that legalizes the use of state-sanctioned propaganda against the American citizens by their own government is the latest episode in the saga between Massie and Johnson. Massie’s revelation that his attempt to repeal the Smith-Mundt Modernization Act was blocked by Speaker Johnson amplifies concerns about whose interests are being fought for by Congress and how committed Republican leadership is to delivering on its promises to provide the public with greater transparency and integrity of the rule of law.

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Influence Operation? The EU Paid-Off €600,000 To Friendly Media Outlets Right After European Elections

While the European Union likes to throw out terms like “misinformation,” “disinformation,” and “influence campaigns,” the reality is that the EU is pumping millions into influencing public opinion itself. The difference is just that when Brussels does it, it is not supposed to be propaganda.

One European politician, MEP Petr Bystron, has revealed that the EU commission has provided Financial support to the American investigative network Organized Crime and Corruption Reporting Project (OCCRP) right after the 2024 EU elections. Major German news outlets like Spiegel, Zeit, and Süddeutsche Zeitung belong to the group, which is the world’s largest network of investigative media.

These outlets are known for their hit pieces on conservative and right-wing parties, often at opportune times. Notably, Spiegel and Süddeutsche Zeitung’s reporting in 2019 on the Ibiza Affair scandal — which involved an undercover video of the Freedom Party of Austria (FPÖ) party’s leader — led to the toppling of the Austrian government at the time, which included the FPÖ. Many critics believed that due to the sophistication of the operation, which included an undercover actress, intelligence services may have played a role.

The OCCRP group was founded in 2006 and is most well known for publishing the “Panama Papers” and the “Azerbaijan Laundromat” evasion scandals.

After a massive flow of U.S. money was cut off to key European establishment outlets and NGOs, Brussels is stepping in to fill the gap. Namely, the Trump administration ended the massive levels of funding headed towards foreign organizations, particularly from USAID, which allowed them to pump out pro-EU and left-wing content to wide swathes of the population across Europe.

The OCCRP group has received an extraordinary amount of money from U.S. taxpayers and other U.S. sources. According to French outlet Mediapart, the group received nearly $50 million from U.S. sources, but these funders were not just generous donors. They also could dictate editorial agendas and veto staff appointments.

Two journalists from NDR, a German state media network, questioned just how independent the OCCRP is in a 2024 report.

The two determined that a significant portion of the money was coming from American funds, particularly from USAID. OCCRP was funneling content and material to German media outlets like Spiegel, Zeit, and Süddeutsche Zeitung.

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How The EU Pays Mainstream Media To Promote Its Narratives

The unelected leadership of the evidently corrupt European Union (EU) is now paying mainstream media to promote the agendas of its EU “elites.” The EU appears to have spent as much as 1 billion euros during the past decade alone in the process, according to a recent report, Brussels’s media machine: European media funding and the shaping of public discourse,” by Thomas Fazi, from the European think tank MCC Brussels.

Framing the projects as “fighting disinformation” and “promoting European integration” the EU has been throwing taxpayer money, conservatively estimated at €80 million annually, to “media projects” — not including indirect funding, such as advertising contracts.

The report also shows that the EU runs a highly sophisticated “EU media complex” through which it gets to shape media narratives about itself and its agendas.

According to Fazi’s report:

“The European Commission – through its Journalism Partnerships programme alone, with a cumulative budget approaching € 50 million to date – oversees a vast ecosystem of EU media ‘collaborations.’ Over the years, these have included hundreds of projects, ranging from pro-EU promotional campaigns to questionable ‘investigative journalism’ initiatives and sweeping ‘anti-fake news’ efforts. And that’s on top of the advertorial campaigns funded through the Information Measures for the EU Cohesion policy (IMREG) programme, to the tune of € 40 million so far…

“Even more concerning is the central role played by major European public broadcasters in this process. These projects show that this is not a matter of one-off collaborations, but rather an evolving semi-structural relationship between EU institutions and public media networks.”

The European Commission has, it seems, has literally paid off almost everything and everyone in the media world — meaning that everyone, from news agencies to media outlets, public broadcasters and other media organizations, sits in the pocket of the European Commission to greater or smaller degrees.

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Media Fail: So-Called ‘Firefighters’ Arrested by ICE Agents in Washington Are Actually Criminal Illegal Aliens

Democrats and their allies in the establishment media are falsely claiming that Immigration and Customs Enforcement (ICE) agents have arrested a pair of “firefighters” in the sanctuary state of Washington. In actuality, the two men are not firefighters, but rather illegal aliens with past criminal records.

Last week, the establishment media ran wild with a story claiming that two firefighters were arrested by ICE agents in Bear Gulch, Washington, amidst an ongoing fire.

Jose Bertin Cruz-Estrada of Mexico, one of the illegal aliens arrested, has previously been charged with delivering and selling methamphetamine. Cruz-Estrada has been encountered by Border Patrol agents a total of 15 times.

Cruz-Estrada was ordered deported by a federal immigration judge in April 2015 and deported by ICE agents on February 27, 2016. After his last deportation, Cruz-Estrada crossed the southern border again on an unknown date.

The other illegal alien arrested by ICE agents was previously charged with illegally carrying a concealed weapon. Department of Homeland Security (DHS) officials told Breitbart News that the pair were not firefighters and had been working for a company that was involved in cutting firewood, not actively fighting the Bear Gulch fires.

The facts of the case did not stop Democrats from turning the arrests into a false talking point that the establishment media breathlessly picked up.

headline from NBC News reads “Trump’s immigration crackdown sweeps up 2 firefighters battling a wildfire in Washington state,” while a piece from Reuters reads “Two firefighters held at Washington ICE detention center amid wildfire, US representative says.”

Democrats were quick to latch onto the unfounded claims.

“Donald Trump ran his campaign on sending out the worst of the worst,” Washington Gov. Bob Ferguson (D) wrote on X. “I’m not sure who’s more the best of the best than our firefighters, actively fighting the largest fire in Washington.”

Rep. Emily Randall (D-WA) did an interview with Reuters where she suggested that ICE agents were potentially trying to hide information from her regarding the arrests.

Rep. Andrea Salinas (D-OR) similarly posted on X that she had detailed knowledge of one of the illegal aliens arrested, continuously referring to him as a firefighter and omitting his criminal record.

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Campaign of Abigail Spanberger, the Democrat Running for Governor in Virginia, Creates Fake News Site to Promote Her Candidacy

Abigail Spanberger is the Democrat running for governor in Virginia. She was the leading candidate until about two weeks ago, when Republican Winsome Sears started catching up to her in the polls.

In an effort to boost her candidacy, Spanberger’s campaign has created a fake news website called the Commonwealth Courier, which shares positive news about Spanberger on social media sites.

The media has completely ignored this story, which should surprise no one.

David Strom writes at Hot Air:

VA Governor Candidate Spanberger Invents ‘News’ Site to Deceive Voters

Abigail Spanberger is the Democratic Party candidate for Governor in Virginia.

Automatically, that makes her suspect.

Pravda and the Democrats have promoted Spanberger as a moderate Democrat, whatever that means these days, although she tends to avoid discussing issues and is distancing herself from her radical voting record. There’s a lot of vague talk–something pretty common in politics, I admit–and lots of promises that utopia is just around the corner.

But to get an idea of what the real Spanberger is like, all you need to know can be summed up by one fact: her campaign has literally invented a fake news site to push the narrative that she is a different kind of Democrat, and that Republicans are the puppy and kitten killing party.

The “news” outlet is the Commonwealth Courier, which is a Facebook page that presents itself as a “Media/News” company. Only it isn’t a company at all. It is, in fact, an artificial creation of the Spanberger for Governor campaign.

The Commonwealth Courier doesn’t exist to get followers–it has very few–and I couldn’t even find a webpage for it. There is a “Commonwealth Couriers,” but they provide courier services, not fake news.

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BBC Media Action: Britain’s overseas info warfare unit

Leaked documents reveal how a shadowy BBC unit is “embedding” staff in foreign media outlets to “contest the information space” and generate “behaviour change” in favor of London’s geopolitical objectives.

Though BBC Media Action (BBCMA) portrays itself as the “international charity” of the British state broadcaster, files show the group frequently carries out politically-charged projects overseas with government funding. Furthermore, the group consistently trades upon the BBC’s reputation and its intimate “links” with the British state broadcaster when pitching for contracts with donors, including the Foreign Office, which operates in tandem with MI6.

The leaks reveal that BBCMA’s work is explicitly “driven by a social and behaviour change communication approach.” The organization’s “project design” is informed by “psychology, social psychology, sociology, education and communication,” and consideration of “the specific factors that can be influenced by media and communication that could lead to changes in behaviours, social norms and systems” in foreign countries. Which is to say, BBCMA is concerned with psychological warfare, warping perceptions and driving action among target audiences.

“We recognise that different formats achieve different things when it comes to change… and consider audience needs, objectives and operational context when deciding which format to use,” BBCMA asserts in one file. In another, the organization crows, “people exposed to our programming are more likely to: have higher levels of knowledge on governance issues; to discuss politics more; to have higher internal efficacy (the feeling that they are able to do something); and participate frequently in politics.”

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Israeli intel campaign used US comedian in effort to flip Iranian scientists

A mysterious online campaign linked to Israel’s intelligence services attempted to recruit Iranians to overthrow their government. Some appear to have been placed by an Atlanta-based comedian and influencer.

Desi Banks, an Atlanta comedian and content creator, is known for his light-hearted comic sketches and currently has more than nine million followers on the social media platform Instagram. There is no public record of Banks commenting on sensitive Middle East issues, and each of his ad campaigns on Meta’s platforms relates to his work as an entertainer.

The comedian, who did not respond to repeated requests for comment, seems to have served a surprising role in an apparent Israeli intelligence operation over the last year to recruit members of Iran’s security and intelligence services – including those working in nuclear centers – into aiding the overthrow of their government. Would-be defectors were offered both money and the protection of their families.

Google advertising transparency records show that a production company owned by Banks, Desi Banks Productions LLC, served a set of four Persian-language recruitment ads across at least 19 countries, including the U.S., Sweden, France, Germany, India, and numerous others across the Middle East and Africa.

The four ad campaigns included both overt and deceptive redirections into recruitment pages purporting to be run by Israel’s foreign intelligence services, the Mossad. Others advertise lucrative, tax-free jobs at apparently fictitious international consulting firms.

The most aggressive campaign redirected users to the Mossad’s official, Persian-language recruitment form, advising viewers to activate their virtual private network (VPN) before clicking. According to Google’s ad disclosure portal, this campaign was the sole instance of a Google ad directly linking to the Mossad’s official website, mossad.gov.il.

Germany-based family members of Iranian nuclear engineers appear to be a major focus of the effort, as Germany is the only country identified by the Google ad transparency portal as being targeted with all four ad campaigns.

“You are just one click away from making history,” read the Mossad recruitment ad, captioned atop a darkened cartoon of a man walking down a multi-lane road. “Call Now. The future belongs to you.”

This direct call to espionage was targeted to viewers in at least 18 countries, including the United States.

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Google pockets $45m to fuel Netanyahu’s propaganda denying Gaza famine

Google is executing a $45-million advertising contract with Israeli Prime Minister Benjamin Netanyahu’s office to spread propaganda denying famine in Gaza, Drop Site News reported on 3 September.

The six-month campaign, launched in June, is run through Google’s YouTube and its Display & Video 360 service, and is described in the government contract as hasbara. 

The details were disclosed in official Israeli government contract filings from the state advertising bureau, Lapam, which reports directly to Netanyahu’s office.

A video produced by Israel’s Foreign Ministry declaring “There is food in Gaza. Any other claim is a lie” was placed on YouTube in late August, gaining over six million views. 

Its wide reach was fueled by the ongoing ad campaign coordinated by Lapam.

Records show $3 million was also spent on ads with X, while the Israeli digital advertising company Outbrain (that recently acquired the French company Teads) is set to receive about $2.1 million. Other ads accuse the UN of “deliberate sabotage” of aid deliveries and promote the US-backed, deadly Gaza Humanitarian Foundation (GHF) aid scheme. 

Campaigns have also sought to discredit the Hind Rajab Foundation (HRF), which documents Israeli war crimes, labeling it tied to “extremist ideologies.”

The propaganda drive comes as famine spreads across Gaza. In late August, the UN-backed Integrated Food Security Phase Classification (IPC) officially declared famine in Gaza City and its surrounding towns for the first time, and warned that Deir al-Balah and Khan Yunis were next by the end of September. By then, a total of over 640,000 people will face “catastrophic levels” of food insecurity – classified as IPC Phase 5 – across the strip.

The UN Office for the Coordination of Humanitarian Affairs (OCHA) said on Friday that the strip faced “a descent into a massive famine.” The Health Ministry in Gaza reports at least 367 deaths from hunger and malnutrition, including 131 children, since October 2023.

Despite these figures, Israeli officials have openly called for starvation as policy. Israeli Finance Minister Bezalel Smotrich said, “No water, no electricity, they can die of hunger or surrender.” 

Israeli Heritage Minister Amichay Eliyahu declared that Palestinians “need to starve” and should flee under an emigration plan.

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