Weaponizing e-girls: How the US military uses YouTube and TikTok to improve its image

US military personnel often share their everyday life on TikTok. Some joke around and play pranks on their companions, others share what they do and eat in the army, etc. 

One of today’s most popular ‘military influencers’ is Hayley Lujan, also known as lunchbaglujan. Lujan is known for her provocative, somewhat cynical sense of humor, friendship with Donald Trump’s son, and the fact that she is not a simple soldier, but a specialist in Psyops – Psychological Operations.

The career platform for US military recruits states that such “Soldiers are known for their communication expertise—using unconventional tactics to persuade and influence foreign allies and enemies in support of U.S. Army objectives.” 

Lujan’s subscribers are aware of this. They assume that her account is part of a carefully designed marketing strategy. The influencer’s goal is to help bolster the reputation of the US military, particularly in the eyes of zoomers. Or, as the authors of “Know Your Meme” say“to get ‘simps’ and the dudes who reply to every picture of boobs with ‘OMG DM me’ to enlist”.

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The New York Times Is A Disgusting Militarist Smut Rag

I hate The New York Times. Hate it, hate it, hate it, hate it. With every fiber of my being, from the depths of my immortal soul.

The “paper of record” for the most murderous and tyrannical nation on earth, The New York Times has been run by the same family since the late 1800s, during which time it has supported every depraved American war and has reliably dished out propaganda to manufacture consent for the political status quo necessary for the operation of a globe-spanning empire that is fueled by human blood and suffering. It is a plague upon our world, and it should be destroyed, buried, and peed on.

And I am being charitable.

Among the latest items of unforgivable militarist smut churned out by the Times is an article titled “An Anxious Asia Arms for a War It Hopes to Prevent,” which freakishly frames the US as just a passive, innocent witness to the US military encirclement of China.

Times author Damien Cave writes ominously that China’s president Xi Jinping “aims to achieve a ‘national rejuvenation’ that would include displacing the United States as the dominant rule-setter in the region,” as though it makes perfect sense for the US to be the “dominant rule-setter” in the continent of Asia.

(You see lines like this in The New York Times constantly; earlier this month the Times editorial board bemoaned the fact that “the United States had tried with little success to persuade or compel China to abide by American rules,” like that’s a perfectly sane and normal line to write. Other nations make demands, the US makes “rules”. These people really do begin with the premise that the US government owns the entire world, and then write from there.)

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Psyops Are Not New, Just More Dangerous

Since the international insanity began three years ago in the Spring of 2020, several compelling theories have emerged regarding those who have used this time to suppress freedoms and control the population.

For example, Debbie Lerman has effectively argued that lockdowns in the US were not about health, but about counter-terrorism. The state response is to control the population, and not let go of those controls once they are in place.

Aaron Kheriaty has effectively argued that we have entered a new realm of the Security State, all our actions monitored, tracked, and controlled.

Most disturbing of all, Jeffrey Tucker has effectively argued that scientific consensus has overwritten individual choice, giving us a vaccine which we all would be required to take, and which naturally leads to eugenics.

In reading these kinds of well-positioned articles, and the reactions to them on social media, it’s easy to get the impression that we have entered a truly Brave New World, one which did not formerly exist, and is an entirely new phenomenon.

The simple fact is that they are not new ideas. Man desires power over man. But even the parts of the recent attacks on humanity that may seem new are not entirely new. As outlined in the articles above, one such idea is that the government and companies have been performing psyops against us, to control our emotions and dictate our actions. 

But how do you convince the population that this mode of existence is desirable? You have to change the way they think. Is that new?

In his brilliant documentary, The Century of the Self, Adam Curtis describes how companies and governments used the psychological ideas of Sigmund Freud to manipulate people’s emotions for their own purposes and ends throughout the 1900s. 

Edward Bernays, the nephew of Freud, was chiefly responsible for bringing these ideas of mass manipulation to large corporations and the US government. In one example explored in Curtis’ documentary, the taboo against women smoking in public was preventing the large tobacco companies from selling to half of their potential market. 

Bernays hired a group of debutantes to appear in the Easter Sunday parade of 1929 in New York, under the guise that they represented the women’s suffrage movement. During the parade all the women smoked cigarettes, referencing the phrase “Torches of Freedom.” Cigarette sales to women began to take off.

What’s key here is that Bernays did not just get the women in the parade, he also alerted the press that it was happening. The press happily took photos and repeated “Torches of Freedom” in articles written for papers around the country. So the press unwittingly (or complicitly) aided Bernays in his campaign to encourage more women to smoke. Sound familiar?

Even as doctors became increasingly aware that cigarettes not only did not promote freedom, but could easily kill you, the song and dance continued. Cigarette campaigns used the medical establishment to give consumers the idea that cigarettes are safe. Again, sound familiar?

Bernays’ work with the US government included what now would be called a color revolution in Guatemala. Guatemala had a dictator who worked well with the United Fruit Company (now Chiquita), procuring bananas for sale in the US. The problem was that the workers were essentially slaves, and they revolted, electing a new leader, Dr. Juan Jose Arévalo, who installed a constitution modeling the US. 

He was followed by Jacobo Arbenz, who took the lands away from the banana company. They didn’t like that and went crying to Uncle Sam. Bernays came to the rescue, and staged anti-American pro-Communist rallies, including of course, a healthy dose of violence. No matter that Arbenz did not call himself a Communist or had any ties to Moscow. It didn’t take long for the American people to be frightened of a new Communist threat to the south, and get behind the idea that this new leader was a threat and must go. 

Bernays even came up with a new phrase for how he had manipulated the minds of Americans; he called it the Engineering of Consent. And this wasn’t the first time Bernays added a phrase to the lexicon. When he started with big business in the 1920s he thought the word propaganda was so negative, so he came up with a new one: public relations.

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Six War Mongering Think Tanks and the Military Contractors that Fund Them

From producing reports and analysis for U.S. policy-makers, to enlisting representatives to write op-eds in corporate media, to providing talking heads for corporate media to interview and give quotes, think tanks play a fundamental role in shaping both U.S. foreign policy and public perception around that foreign policy. Leaders at top think tanks like the Atlantic Council and Hudson Institute have even been called upon to set focus priorities for the House Intelligence Committee. However, one look at the funding sources of the most influential think tanks reveals whose interests they really serve: that of the U.S. military and its defense contractors.

This ecosystem of overlapping networks of government institutions, think tanks, and defense contractors is where U.S. foreign policy is derived, and a revolving door exists among these three sectors. For example, before Biden-appointed head of the Pentagon Lloyd Austin took his current position, he sat on the Board of Directors at Raytheon.

Before Austin’s appointment, current defense policy advisor Michèle Flournoy was also in the running for the position. Flournoy sat on the board of Booz Allen Hamilton, another major Pentagon defense contractor. These same defense contractors also work together with think tanks like the Center for Strategic and International Studies to organize conferences attended by national security officials. On top of all this, since the end of the Cold War, intelligence analysis by the CIA and NSA has increasingly been contracted out to these same defense companies like BAE Systems and Lockheed Martin, among others — a major conflict of interest. In other words, these corporations are in the position to produce intelligence reports which raise the alarm on U.S. “enemy” nations so they can sell more military equipment!

And of course these are the same defense companies that donate hundreds of thousands of dollars each year to think tanks. Given all this, is it any wonder the U.S. government is simultaneously flooding billions of dollars of weaponry into an unwinnable proxy war in Ukraine while escalating a Cold War into a potential military confrontation with China?

The funding to these policy institutes steers the U.S. foreign policy agenda. To give you a scope of how these contributions determine national security priorities, listed below are six of some of the most influential foreign policy think tanks, along with how much in contributions they’ve received from “defense” companies in the last year.

All funding information for these policy institutes was gathered from the most recent annual report that was available online. Also note that this list is compiled from those that make this information publicly available — many think tanks, such as the hawkish American Enterprise Institute, do not release donation sources publicly.

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The 10 Rules Of Propaganda

Lord Arthur Ponsonby was a British diplomat and politician, dates 1871–1946.

This keen and cagey fellow pinpointed 10 rules of propaganda.

They are these:

1. We don’t want war, we are only defending ourselves.

2. The other guy is solely responsible for this war.

3. Our adversary’s leader is evil and looks evil.

4. We are defending a noble purpose, not special interest.

5. The enemy is purposefully causing atrocities; we only commit mistakes.

6. The enemy is using unlawful weapons.

7. We have very little losses, the enemy is losing big.

8. Intellectuals and artists support our cause.

9. Our cause is sacred.

10. Those who doubt our propaganda are traitors.

Just Look at the News

A daily scan of the newswires calls to mind three or more of these propaganda rules. On some days, six or seven. On others still, all 10.

We refer specifically to the conflict presently arage in the eastern European nation of Ukraine.

Let us now consider these rules. We will not take up each of them since some rules relate closely to others. We will instead weld these together. To proceed…

1. We don’t want war, we are only defending ourselves.

2. The other guy is solely responsible for this war.

On how many occasions have you read or heard condemnations of Mr. Putin’s “unprovoked” act of aggression?

To phrase it differently, when has it not been described as unprovoked?

Yet a man can argue very persuasively that Mr. Putin’s war was indeed provoked.

The Russian autocrat warned on several occasions that NATO expansion into Ukraine was a “red line.”

Russia would not abide the NATO dagger pressing against its vitals (parts of Ukraine actually lie east of Moscow).

Yet the NATO alliance had announced its intentions to incorporate Ukraine — despite Vladimir’s moans and grimaces.

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The US military plans to use deep fakes and take over appliances for propaganda

Can you create cutting edge “deep fake” videos, spy on people using household appliances, and make massive data dragnets? If so, the Pentagon wants to hear from you so it can amp up its manipulation efforts. 

US Special Operations Command (US SOCOM) has issued proposal requests for a whole host of dodgy services, according to new documents obtained by The Intercept

Specifically, the Pentagon is looking for “next generation capability to takeover’ Internet of Things (IoT) devices in order to collect data and information from local populaces to enable a breakdown of what messaging might be popular and accepted through sifting of data once received.” 

For what purpose? “This would enable MISO [Military Information Support Operations] to craft and promote messages that may be more readily received by the local populace in relevant peer/near peer environments,” according to the document.  

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Elon Musk Says He Might Put A Propaganda Warning Label On CNN’s Tweets

Twitter owner Elon Musk suggested Monday that he may be compelled to place propaganda warnings on tweets posted by CNN after it emerged that the network actively discouraged staff not to look into or share any COVID lab origin information.

Fox News reports that an inside source at CNN has charged that the former president Jeff Zucker gave the order to everyone at CNN to back off any talk about COVID having originated in a Chinese lab, labelling it a “Trump talking point.”

After a bombshell leak revealed that the Department of Energy has concluded, in addition to the State Department and the FBI, that the virus did likely leak from the Wuhan lab, the CNN insider said “People are slowly waking up from the fog,” adding “It is kind of crazy that we didn’t chase it harder.”

Not only did CNN back off the lab leak theory, it began actively trying to debunk it with minions like Oliver Darcy writing stories headlined “Here’s how to debunk coronavirus misinformation and conspiracy theories from friends and family.”

With all of this in mind, Musk responded Monday to a Twitter user who asked him, “When are you going to label CNN as State Affiliated Media?”

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It Is The Mass Media’s Job To Help Suppress Anti-War Movements

In a new article titled “European antiwar protests gain strength as NATO’s Ukraine proxy war escalates,” The Grayzone’s Stavroula Pabst and Max Blumenthal document the many large demonstrations that have been occurring in France, the UK, Germany, Greece, Spain, the Czech Republic, Austria, Belgium and elsewhere opposing the western empire’s brinkmanship with Russia and proxy warfare in Ukraine.

Pabst and Blumenthal conclude their report with a denouncement of the way the western media have either been ignoring or sneering at these protests while actively cheerleading smaller demonstrations in support of arming Ukraine.

“When Western media has not ignored Europe’s antiwar protest wave altogether, its coverage has alternated between dismissive and contemptuous,” they write. “German state broadcaster Deutsche Welle sneeringly characterized the February 25 demonstration in Berlin as ‘naive’ while providing glowing coverage to smaller shows of support for the war by the Ukrainian diaspora. The New York Times, for its part, mentioned the European protests in just a single generic line buried in an article on minuscule anti-Putin protests held by Russian emigres.”

This bias is of course blatantly propagandistic, which won’t surprise anyone who understands that the mainstream western media exist first and foremost to administer propaganda on behalf of the US-centralized empire. And chief among their propaganda duties is to suppress the emergence of a genuine peace movement.

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How Spin and Lies Fuel a Bloody War of Attrition in Ukraine

In a recent column, military analyst William Astore wrote, “[Congressman] George Santos is a symptom of a much larger disease: a lack of honor, a lack of shame, in America. Honor, truth, integrity, simply don’t seem to matter, or matter much, in America today… But how do you have a democracy where there is no truth?”

Astore went on to compare America’s political and military leaders to the disgraced Congressman Santos. “U.S. military leaders appeared before Congress to testify the Iraq War was being won,” Astore wrote. “They appeared before Congress to testify the Afghan War was being won. They talked of “progress,” of corners being turned, of Iraqi and Afghan forces being successfully trained and ready to assume their duties as US forces withdrew. As events showed, it was all spin. All lies.”

Now America is at war again, in Ukraine, and the spin continues. This war involves Russia, Ukraine, the United States and its NATO allies. No party to this conflict has leveled with its own people to honestly explain what it is fighting for, what it really hopes to achieve and how it plans to achieve it. All sides claim to be fighting for noble causes and insist that it is the other side that refuses to negotiate a peaceful resolution. They are all manipulating and lying, and compliant media (on all sides) trumpet their lies.

It is a truism that the first casualty of war is the truth. But spinning and lying has real-world impacts in a war in which hundreds of thousands of real people are fighting and dying, while their homes, on both sides of the front lines, are reduced to rubble by hundreds of thousands of howitzer shells.

Yves Smith, the editor of Naked Capitalism, explored this insidious linkage between the information war and the real one in an article titled, “What if Russia won the Ukraine War, but the Western press didn’t notice?” He observed that Ukraine’s total dependence on the supply of weapons and money from its Western allies has given a life of its own to a triumphalist narrative that Ukraine is defeating Russia, and will keep scoring victories as long as the West keeps sending it more money and increasingly powerful and deadly weapons.

But the need to keep recreating the illusion that Ukraine is winning by hyping limited gains on the battlefield has forced Ukraine to keep sacrificing its forces in extremely bloody battles, like its counteroffensive around Kherson and the Russian sieges of Bakhmut and Soledar. Lt. Col. Alexander Vershinin, a retired US tank commander, wrote on Harvard’s Russia Matters website, “In some ways, Ukraine has no choice but to launch attacks no matter the human and material cost.”

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