In mid-May, protesters gathered outside a synagogue in Brooklyn to demonstrate against a real estate expo being held inside. The properties advertised for sale were not located in New York City, but in illegal Israeli settlements in the occupied West Bank, and the target clientele was members of the Jewish American community.
The “Great Israeli Real Estate Event,” organized by the Israeli company, My Home in Israel, was one of many property fares held across the U.S., Canada, and the UK, targeting prospective Anglophone Jewish buyers. A recently scheduled London event carrying the same name drew widespread condemnation last June from human rights groups and over 100 British lawmakers.
The settlements at the top of the event’s promoted property listings included Ma’ale Adumim, Givat Ze’ev, Karnei Shomron, and Kfar Eldad. Each listed area is undergoing urban expansion and new construction, concurrent with seizure and confiscation orders targeting the Palestinian lands surrounding them — a systematic process aimed at entrenching settlement dominance.
The promotional advertising for these settlements deploys seductive language to attract investment. An advertisement for a real estate project in Kfar Eldad, located within the Gush Etzion Regional Council southeast of Bethlehem, pitches a rural lifestyle “close to Jerusalem, far from the routine.” The ad reads: “Time flows a bit differently around here. In the morning you can sip your coffee while watching the sunrise, and just 12 minutes later, before your coffee has even cooled, find yourself in Jerusalem. And in the evening, you’ll return to soothing tranquility. This makes Kfar Eldad the perfect alternative for those seeking reasonably priced housing close to Jerusalem, but away from the noise and traffic of city life.”
Behind the glossy brochures and manicured images of “modern residential communities” lie painful chapters of systematic Palestinian land confiscation — a process that has expanded in recent years to encompass nearly half of the total area that Israeli occupation authorities have declared “state lands” since the Oslo Accords were signed.
The “soothing tranquility” in the hills and open terrain of Bethlehem was, until recently, home to Palestinian and Bedouin communities who practiced seasonal farming and herding. Those original inhabitants were barred from accessing their land, which was confiscated under military orders decades ago, before settlement projects were built on it.
“I owned land in the area of the Gush Etzion bloc’s expansion — land covered in hanging grapevines and almond trees of all kinds,” Ibrahim Ataallah, a resident of Khirbet Beit Skaria, told Mondoweiss. “But I was barred from accessing it after a confiscation order was issued [in 1984]. Even though we in Beit Skaria hold the legal documents proving ownership of the land we live on, they see us as an obstacle to the settlement expansion in Gush Etzion.”
As Atallah described the location of his plot of land, and the grapevines and almond trees it once bore, he looked at the maps and advertisements published by Hebrew real estate websites advertising properties in the Gush Etzion area. An advertisement describing the features of a plot for sale caught his eye. Though he could not pinpoint his own land on the map due to its lack of clarity, the descriptions of the land for sale and the lifestyle being offered to potential settlers hit close to home.
“I really did drink my coffee at sunrise and waited for my friends from Jerusalem to join me,” he said. “We would talk about the price of grapes at the market, the coffee still warm by the time they arrived.”
“All that separates us from Jerusalem was a few kilometers,” he lamented. Today, that short distance no longer implies access. As a Palestinian ID holder, Atallah is barred from entering Jerusalem without a permit, transforming what was once a routine trip to visit friends into a near-impossible journey.
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