Tag: data collection

Social Media Microtargeting and the Evolving Ministry of Truth

The treasure trove of data currently being gathered through social media networks and other electronic means is a completely unregulated space, with microtargeting, in particular, spurring intense discussion in the wake of widely publicized allegations of Russian “interference” in the 2016 U.S. elections and the liberal use of data analytics, by Brexit promoters in the UK and the Trump campaign itself, to sway voters.

Hovering in the background of the simmering debate is the growing power of Facebook, Apple and other platform owners, whose monopolistic business practices are facing increasing push back around the world. Nevertheless, our content landlords still hold the key to the big-data realm by virtue of their dominant position, and whoever wants access to the new oil must kiss the ring of the Big Tech overlords.

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How “Smart” Bulbs Track Your Behavior (Even When Lights Are Turned Off) and Why Manufacturers Want Your Data

Privacy and security experts have warned for many years about privacy and cybersecurity risks associated with ALL “Smart” and wireless technology – cell phones (see 1, 2, 3), medical devices and implants (see 1, 2), personal and “Smart” home devices and wearables (see 1, 2, 3, 4, 5, 6), utility “Smart” meters (electric, gas, and water), and everything that uses Internet of Things (IoT) technology (see 1, 2). Last month, researchers from Carnegie Melon University proposed product warning labels that would make it easier for consumers to understand this.

Of course, manufacturers may not be in a hurry to use them because their “Smart” products allow them to collect data on consumers to analyze and sell to 3rd parties.  This is referred to as “Surveillance Capitalism.” “Smart” light bulbs can be used for this as well.

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