The treasure trove of data currently being gathered through social media networks and other electronic means is a completely unregulated space, with microtargeting, in particular, spurring intense discussion in the wake of widely publicized allegations of Russian “interference” in the 2016 U.S. elections and the liberal use of data analytics, by Brexit promoters in the UK and the Trump campaign itself, to sway voters.
Hovering in the background of the simmering debate is the growing power of Facebook, Apple and other platform owners, whose monopolistic business practices are facing increasing push back around the world. Nevertheless, our content landlords still hold the key to the big-data realm by virtue of their dominant position, and whoever wants access to the new oil must kiss the ring of the Big Tech overlords.
