The Media Playbook for Measles Looks a Lot Like Its COVID Playbook — This Time, Kids Are the Pawns

There are moments in the history of a movement that test its resolve. For the medical freedom movement, this is one of those moments.

We are in the midst of another full-on attack by the pharmaceutical-industrial complex, aided and abetted by a beholden mainstream media united around its allegiance to a $69 billion vaccine industry.

Five years ago, we fought back as our government, Big Media and Big Pharma orchestrated and executed a COVID-19 fear campaign — a campaign built on lies, deception and censorship — and then parlayed the public’s fear into dangerous and deadly medical mandates and hospital protocols that continue to cause profound harm.

The upside to COVID-19 global disaster?

It opened the eyes of millions more people to the dangers of shoddily tested vaccines, regulatory agency hubris and one-size-fits-all “medicine.”

As our movement has grown exponentially, so has our threat to Big Pharma.

In response, we’re seeing the same tactics rolled out again. This time, it’s measles. This time, children are the pawns in pharma’s playbook.

Children’s Health Defense (CHD) stood strong and stayed true to our mission during COVID. We’re standing just as strong now. We remain just as committed now to the truth, informed consent and medical freedom as we were during the pandemic.

As pharma ramps up its measles playbook, our No. 1 job is to dismantle the vaccine industry’s lies — broadcast far and wide through the industry’s most reliable and faithful megaphone: mainstream media.

The media would have you believe that measles is a “deadly” disease. But any suggestion that MMR (measles-mumps-rubella) vaccines are safer than measles infection isn’t supported by facts.

In fact, between 2000 and 2024, nine measles-related deaths were reported to the CDC. During the same period, 141 deaths following MMR or MMRV vaccination were reported in the U.S. to the Vaccine Adverse Event Reporting System (VAERS) — suggesting the MMR vaccine can be deadlier than measles.

The media echo the same familiar refrain: The MMR vaccine is “overwhelmingly safe.”

In fact, the MMR vaccine is associated with serious health risks. The package insert for Merck’s MMRII says, “M-M-R II vaccine has not been evaluated for carcinogenic or mutagenic potential or impairment of fertility.”

Research also shows the MMR vaccine causes febrile seizures, anaphylaxis, meningitisencephalitis, thrombocytopeniaarthralgia and vasculitis. In 2004, researchers at the Centers for Disease Control and Prevention found that boys vaccinated with their first MMR vaccine on time were 67% more likely to be diagnosed with autism compared to boys who got their first vaccine after their 3rd birthday.

The media insist there’s no viable treatment for measles — hence prevention, with the MMR vaccine, is the sole solution.

In fact, as CHD reported, doctors in West Texas are successfully treating measles with budesonide and vitamin A. Even the World Health Organization recommends vitamin A.

Yet some hospitals and doctors are refusing to treat measles patients with budesonideTexas health officials rejected pleas by a treating physician to endorse the treatment and get the word out to hospitals about its effectiveness.

Sound familiar?

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Who Needs Vaccine Data When You Have Vaccine Mandates?

FDA Gene-Editing mRNA Vaccine Chief – Peter Marks – has always been a strong proponent of vaccine mandates. Marks also has as a history of overruling large expert panels for FDA approval of gene therapies at the agency.

STAT News reported that “Marks was one of the architects of Operation Warp Speed, the $18 billion U.S. effort to speed development of Covid-19 vaccines. He regularly embraced regulatory flexibility. And he spoke not infrequently about the importance of accelerated approval for next-generation treatments, including with those whose potential benefits weren’t always crystal-clear in clinical trial data.”

“Vaccine Mandates Are Not Going to Get Us THERE. It’s Got to Be Compelling Evidence.” – Vaccine Chief Peter Marks

During a 4-hour Public Health Workshop hosted by Duke University on March 20, 2025, Marks alluded to having contentious disputes with the higher-ups of the new Health & Human Services (HHS) administration (aka – Secretary Kennedy) over ‘the need for vaccine efficacy and vaccine safety data’ when FDA-approved vaccines can just be mandated.

“How We Generate Evidence Going Forward”

Throughout the 4-hour workshop, Marks and his colleagues strategically avoided discussing retrospective data analyses (i.e. analyzing the adverse events of vaccines in the US government databases) and the specifics on how to measure safety data going forward.

“By Definition, Vaccines Are Very Safe Medical Products”

“By definition, when we are developing vaccines for broad use, one of their direct benefits has to be that they are very safe medical products. That just goes without saying, because that goes to getting acceptance for the individual’s direct benefit.”

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Following the Money on RFK’s Top Targets, Pharma Ads & Soda

What do Big Pharma ads on TV and Diet Coke have in common? Both are targets of Robert F. Kennedy, Jr., the new head of the Health and Human Services department.

In his early efforts to press the “Make America Healthy Again,” Kennedy has singled out two seemingly different issues: those ubiquitous television ads for pharmaceuticals, and whether people on federal food assistance programs should be able to buy soda and junk food on the taxpayer dime.

Popping open a can of Diet Coke to open the latest episode of The Drill Down, host Peter Schweizer savors the taste of crony capitalism.

Robert F. Kennedy Jr.’s campaign to swiftly bar the use of food stamps to buy soda is fueling tensions between his team and the Agriculture Department. Of course, the American Beverage Association, a trade group that lobbies on behalf of “Big Soda,” is firing back, too.

HHS wants the Trump administration to approve petitions from the governors of Kentucky and West Virginia to ban soda purchases from the Supplemental Nutrition Assistance (SNAP) program for the first time. But the USDA controls the program, not HHS. So that sets up a conflict, and for the beverage industry the stakes are very high.

The SNAP program costs $100 billion per year and serves about 42 million Americans.

Co-host Eric Eggers says that Coca-Cola would see a 2.5 percent decline in worldwide sales if sugary sodas were no longer covered by SNAP nationwide. Coca-Cola is just one of many makers of soda. Moreover, about 25 percent of all SNAP program spending is done at the cash registers at Walmart, so its influence will be felt as well.

The show also takes on another perennial issue and MAHA target — pharmaceutical advertising on television.

Every American is used to hearing and seeing ads for miracle drugs when watching television, especially news programs and sports. They often show bright, happy old people whirling around in golf carts or briskly walking while a voiceover speed-reads a cocktail of terrifying potential side effects.

“I’m generally a free-speech guy, but what is the purpose of these ads? They are meant to create demand for new, expensive drugs,” Schweizer points out.

Here also is the brewing conflict with those who make money based on those ads — media companies that sell those ad spaces to Big Pharma. About 30 percent of the ads sold for any news show on TV are for pharmaceuticals. Many people have noticed how generally easy the news media at those networks go on pharmaceutical companies.

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‘Largest Tax-dodging Scheme in the History of Big Pharma’: Pfizer Sold $20 Billion of Drugs to Americans in 2019, Paid No Taxes

By shifting profits offshore, Pfizer carried out what lawmakers say may be the ‘largest tax-dodging scheme in the history of big pharma,” according to Senate Finance Committee Ranking Member Ron Wyden (D-Ore.).

In 2019, Pfizer sold $20 billion worth of drugs to American consumers but reported zero dollars in taxable income to the U.S. government — the drugmaker claimed that all of its profits were earned offshore, according to a new investigation into the company published by the committee last week.

The scheme allowed Pfizer to avoid billions of dollars in taxes in a single year, Wyden said.

The company also signed nondisclosure agreements with the governments of Singapore and Puerto Rico about special tax deals in a move to conceal from Congress the details of its tax-avoidance plan.

Since 2021, Wyden has been spearheading investigations into large drugmakers’ tax strategies. He said Pfizer’s scheme was even larger than those of other Pharma giants, including AbbVieMerck, Bristol Myers Squibb and Amgen. The committee’s investigation of the other drug companies uncovered similar large schemes to avoid paying corporate income tax rate on profits from drug sales to U.S. patients.

“Pfizer joins a growing list of massively-profitable pharmaceutical corporations that show little-to-zero U.S. profits on tax returns, even though the U.S. is big pharma’s largest customer market,” the report said.

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Iowa takes on Big Pharma: Bill challenges vaccine makers’ liability shield

  • A subcommittee in the Iowa House of Representatives advanced House File 712, which would prohibit the sale and administration of vaccines in the state unless manufacturers waive certain liability protections granted under federal law. The bill specifically targets design defect claims, aiming to hold manufacturers accountable for injuries caused by inherently dangerous vaccine designs.
  • The bill addresses concerns about the VICP, established under the 1986 National Childhood Vaccine Injury Act, which has compensated only 11,671 out of 24,602 claims over three decades. Critics argue the system inadequately serves the public and prioritizes corporate interests over accountability.
  • The 2011 Supreme Court ruling in Bruesewitz v. Wyeth reinforced vaccine manufacturers’ immunity from design defect lawsuits, sparking criticism. Justice Sotomayor’s dissent highlighted the lack of incentives for manufacturers to improve vaccine designs, a concern echoed by advocates like Kim Mack Rosenberg of Children’s Health Defense.
  • The bill reflects growing public skepticism toward vaccine mandates and liability protections, fueled by increased access to information and the COVID-19 pandemic. A 2022 Iowa poll showed only 34% support for mandatory school vaccinations, signaling a demand for greater accountability in the pharmaceutical industry.
  • While supporters argue the bill would restore accountability and improve public trust, opponents warn it could lead to higher costs, reduced vaccine access, and unfounded injury claims. The bill has ignited a broader conversation about balancing corporate responsibility, public health, and individual rights, with potential implications for national vaccine policy.

In a bold move that could reshape the landscape of vaccine accountability, an Iowa House of Representatives subcommittee advanced a bill that would bar the sale and administration of vaccines in the state unless manufacturers waive some of the liability protections granted under federal law. House File 712, introduced by State Rep. Charley Thomson, aims to hold vaccine manufacturers accountable for injuries caused by design defects, a move that has sparked heated debate about corporate responsibility, public health, and individual rights.

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The Truth: No Vaccines Are Safe For Children

The number of vaccines given to babies and children has increased dramatically without the necessary due diligence by regulatory authorities. Parents are urged to adopt a common-sense, ‘Safer to Wait” approach.

Growing international concerns about vaccine regulatory processes and vaccine safety have emerged following the widespread regulatory failure of Covid-19 vaccines. The Covid-19 crisis has demonstrated that regulatory bodies, once public watchdogs, are now at best incompetent and at worst have been deeply corrupted by pharmaceutical industry interests.

In the context of emerging revelations of regulatory body incompetence and corruption, e.g. The Perseus Report, the WCH Health and Science Committee notes that:

  • Several research studies now indicate that vaccinated children have far worse health outcomes with higher rates of many chronic diseases than non-vaccinated children.
  • The integrity of scientific research and the regulatory process of childhood vaccines, including the new nasal ‘flu’ vaccine, now being administered en masse in schools is in question.
  • Pharmaceutical corporations have a long-standing history of misrepresenting products that cause injuries and deaths. Pfizer, for instance, has paid the largest criminal settlement in history for drug fraud. The childhood vaccination schedule provides these unscrupulous corporations with unregulated access to the bodies of our children.
  • Modern society is experiencing unprecedented rates of autism, asthma, allergies, inflammatory bowel disease, diabetes, obesity, depression and more, for which the root cause/s have not been established.
  • Much of what we have been told about the success of early vaccines, including smallpox and polio vaccines is emerging as untrue. Clean water, modern plumbing, hygiene, refrigeration, and improved nutrition are real factors that have correlated with the dramatic reduction in many infectious diseases over the past century.
  • National regulatory agencies have never done the necessary evaluation to determine whether vaccines given to children alone or together according to the ever-expanding childhood vaccination schedules are associated with poor health outcomes compared with children who are not vaccinated.
  • National regulatory agencies have been turning a blind eye to the mounting evidence linking childhood vaccination with autism that has emerged since a possible link was first suggested in 1998.
  • National regulatory agencies have also been turning a blind eye to the mounting evidence linking childhood vaccination with other diseases, including asthma, allergies, and bowel disease.
  • The vast majority of children find vaccination with needles painful and long-term psychological harms, including disruption to breastfeeding and maternal bonding, have not been properly evaluated.
  • There are serious concerns among experts that existing childhood vaccines will be converted to mRNA technology, which has never been proven safe for use in vaccines for adults let alone children, and that this will be done without public awareness, consent and a robust research and regulatory process.
  • With regard to Covid-19 vaccination, evidence from independent experts and official international databases show that the Covid-19 vaccines are not effective and are not safe, raising serious questions around the authorisation of the Covid-19 vaccines for babies and children.

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The bulk of credible science finds vaccines ‘can and do’ cause autism

It’s amazing how many media figures remain so uninformed on the proven links between vaccines and autism. Without knowing the subject thoroughly, they keep falsely claiming the links have been “debunked.”

Quite the opposite.

I understand, because I was surprised, too, at what I learned when I was first assigned to cover the subject of vaccine safety at CBS News in 2001. At the time, I knew nothing about how vaccines work, scientific studies linking them to autism and many side other effects, or the medical and industry complex set up to defend them at any cost.

As an investigative reporter looking into this topic independently for more than two decades, I have helped expose a lot of what many are desperate to cover up. Some of my work on the topic has received journalism awards, and it has been cited favorably in the New England Journal of Medicine.

The news that’s been revealed in this time period, including compelling studies, testimony, court cases, and other evidence, is now easily accessible to any reporter who knows better than to simply google and get the industry and medical establishment approved narratives; or rely upon information from the vast network of groups, organizations, and fake “fact checkers,” ultimately set up by industry to spin us all.

With Donald Trump about to enter a second term in office, appointing and relying upon figures in public health who are familiar with the facts on these controversies (and willing to act upon them), we are already being exposed to incessant and increasingly desperate propaganda.

The propagandists have important connections and plenty of money to spend to wield influence, as they long have, with federal agencies, members of Congress, and in media. They support fake “fact check” groups like Health Feedback and Science Feedback, dominate social media narratives, provide “journalism resources” that give false information, control medical information distributed by our once-esteemed public health agencies, influence medical associations, and back nonprofits that are designed to sound independent but put out industry misinformation.

They have proven they will go to any lengths to protect their billion dollar profits and to try to stop any disruption of the corrupt medical establishment built to support them.

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Depression and Anxiety Affect Millions of People. For Big Pharma, It’s a Big Profit Opportunity

According to the World Health Organization, mental health conditions are one of the biggest health challenges globally, affecting over 450 million people worldwide.

Depression and anxiety are the most common, impacting nearly 30% of adolescents worldwide and ranking as the 13th and 24th leading causes of disability respectively.

In today’s medical system, antidepressants are still the primary treatment for depression and anxiety, making up 75% of all prescriptions for these conditions.

While antidepressant dispensing was already on the rise, the COVID-19 pandemic brought about an even greater increase. Between January 2016 and December 2022, research shows a 66.3% increase in monthly antidepressant dispensing rates.

Today, despite growing concerns about their safety, selective serotonin reuptake inhibitors (SSRIs) and serotonin and norepinephrine (noradrenaline) reuptake inhibitors (SNRIs) — such as CitalopramFluoxetineSertraline and Mirtazapine — continue to be widely prescribed across all age groups.

This raises important questions about their long-term impact and whether the medical model that prioritizes medication is truly the best approach.

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How Covid “vaccines” paved the way for mRNA Cancer “vaccines”

The unprecedentedly speedy development and approval of the various Covid “vaccines” – most using previously unsuccessful mRNA technology – is considered a scientific miracle by ardent followers of The ScienceTM.

Many others – us included – see it another way: one of the greatest scams ever perpetrated against a scared public, and a potentially incredibly dangerous and even deadly one.

But the damage done by that process doesn’t stop at the Covid “vaccines” themselves, they have opened the door for more and more “vaccines” to be rushed to market. That includes potentially “bespoke cancer vaccines”, of which there are currently hundreds of medical trials taking place around the world.

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Purdue Pharma Files New Bankruptcy Plan For $7.4 Billion Opioid Settlement

Drugmaker Purdue Pharma filed a new bankruptcy plan on Tuesday, marking a major step towards finalizing a proposed opioid settlement of $7.4 billion.

The maker of the powerful semi-synthetic opioid oxycodone—also marketed as OxyContin and by other names—filed a Chapter 11 reorganization plan and related disclosure statement with the U.S. Bankruptcy Court for the Southern District of New York.

According to a statement announcing the proposal, a new public benefit company “100 percent devoted to improving the lives of Americans,” would be created after Purdue is dissolved, and its assets transferred to the new company.

The Sackler family, which previously owned Purdue Pharma, would “have no ownership interest or role with the new company,” according to the statement, which noted family members have had no involvement in Purdue since the end of 2018.

The new company would have a core mission to abate the opioid crisis and improve public health, including by developing and distributing lifesaving opioid use disorder and overdose rescue medicines for no profit, the statement said.

It would also be run by a board appointed by state governments, the statement added.

Assuming full creditor participation, the plan would see the Sacklers pay out approximately $6.5 billion in installments over the next 15 years—subject to certain reserves—to states, local governments, and individuals harmed by the crisis.

They would pay $1.5 billion on the day the reorganization plan becomes effective and Purdue would contribute 100 percent of its assets, “with an expected $900 million in cash available for distribution on the day of emergence,” according to the statement.

Purdue said it expects widespread creditor support for the deal.

According to the statement, the latest plan “is the only opioid settlement to date that meaningfully compensates individual victims” and, assuming full participation, “individual victims will receive more than $850 million, subject to certain reserves.”

A court hearing to approve the disclosure statement is currently expected to take place in May, according to the statement.

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