So, this isn’t good. Your iPhone settings enable you to tell Facebook you don’t want your location tracked. It’s clear and non-ambiguous. Why then, if you tell Facebook “never” to access your location, is the data harvesting giant doing exactly that?
Apple’s iOS 14.5 is just a few weeks old, and the data already suggests it has delivered the expected strike against Facebook . Unsurprisingly, more than 80% of users do not opt in to being tracked. Millions of you have seen through the brazen warnings that Facebook’s free apps won’t remain free unless we surrender our right to privacy.
Facebook generates almost all its revenue from digital advertising—targeting ads by harvesting as much data from you and about you as it can. “Facebook marketing is generally dominated by iOS,” one ad industry article laments, “it’s pretty safe to assume Facebook has lost at least half their data, arguably the most valuable half.”
All of which means that Facebook will be doing ever more with the data that remains. And there’s a hidden danger in all the iOS 14.5 publicity—a false sense of security for iPhone users, thinking that the Facebook data issue is suddenly over, that everything has now changed. That would be very wrong—it really hasn’t.