‘New Middle East’: This is Netanyahu’s Real Goal in the Region

Israeli Prime Minister Benjamin Netanyahu persistently declares his ambition to “change the face of the Middle East”. Yet, his repeated assertions seem to clash with the unfolding reality on the ground.

Netanyahu’s opportunistic relationship with language is now proving detrimental to his country. The Israeli leader undoubtedly grasps fundamental marketing principles, particularly the power of strong branding and consistent messaging. However, for any product to succeed over time, clever branding alone is insufficient; the product itself must live up to at least a minimum degree of expectation.

Netanyahu’s “product,” however, has proven utterly defective, yet the 75-year-old Israeli Prime Minister stubbornly refuses to abandon his outdated marketing techniques.

But what exactly is Netanyahu selling?

Long before assuming Israel’s leadership, Netanyahu mastered the art of repetition – a technique often employed by politicians to inundate public discourse with specific slogans. Over time, these slogans are intended to become “common sense”.

As a member of the Knesset in 1992, Netanyahu delivered what appeared to be a bombshell: Iran was “within three to five years” from obtaining a nuclear bomb. In 1996, he urged the US Congress to act, declaring that “time is running out.”

While the US pivoted its attention toward Iraq, following the September 2001 attacks, Netanyahu evidently hoped to eliminate two regional foes in one stroke. Following the fall of the Iraqi government in 2003, Netanyahu channeled all his energy into a new discourse: Iran as an existential threat.

Between then and now, Iran has remained his primary focus, even as regional alliances began to form around a discourse of stabilization and renewed diplomatic ties.

However, the Obama administration, especially during its second term, was clearly uninterested in another regional war. As soon as Obama left office, Netanyahu reverted to his old marketing strategy.

It was during Trump’s first term that Netanyahu brought all his marketing techniques to the forefront. He utilized what is known as comparative advertising, where his enemies’ “product” is denigrated with basic terms like ‘barbarism’, ‘dark age’, and so forth, while his own is promoted as representing ‘civilization’, ‘enlightenment’, and ‘progress’.

He also invested heavily in the FUD (Fear, Uncertainty, Doubt) marketing technique. This entailed spreading negative or misleading information about others while promoting his own as a far superior alternative.

This brings us to “solution framing.” For instance, the so-called “existential threats” faced by Israel can supposedly be resolved through the establishment of a “New Middle East.” For this new reality to materialize, the US, he argues, would have to take action, not only to save Israel but also the “civilized world” as well.

It must be noted that Netanyahu’s “New Middle East” is not his original framing. This notion can be traced to a paper published by the Carnegie Endowment for International Peace in March 2004. It followed the US war and invasion of Iraq and was part of the intellectual euphoria among US and other Western intellectuals seeking to reshape the Middle East in a way that suited US geopolitical needs.

The Carnegie article sought to expand the definition of the Middle East beyond the traditional Middle East and North Africa, reaching as far as the Caucasus and Central Asia.

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First it was regime change, now they want to break Iran apart

Washington’s foreign policy establishment has a dangerous tendency to dismantle nations it deems adversarial. Now, neoconservative think tanks like the Washington-based Foundation for Defense of Democracies (FDD) and their fellow travelers in the European Parliament are openly promoting the balkanization of Iran — a reckless strategy that would further destabilize the Middle East, trigger catastrophic humanitarian crises, and provoke fierce resistance from both Iranians and U.S. partners.

As Israel and Iran exchanged blows in mid-June, FDD’s Brenda Shaffer argued that Iran’s multi-ethnic makeup was a vulnerability to be exploited. Shaffer has been a vocal advocate for Azerbaijan in mainstream U.S. media, even as she has consistently failed to disclose her ties to Azerbaijan’s state oil company, SOCAR. For years, she has pushed for Iran’s fragmentation along ethnic lines, akin to the former Yugoslavia’s collapse. She has focused much of that effort on promoting the secession of Iranian Azerbaijan, where Azeris form Iran’s largest non-Persian group.

Shaffer’s views align with a recent Jerusalem Post editorial which, amid the euphoria of Israel’s initial strikes in this month’s war against Iran, called on President Trump to openly embrace Iran’s dismemberment. Specifically, it urged a “Middle East coalition for Iran’s partition” and “security guarantees to Sunni, Kurdish and Balochi minority regions willing to break away.” The same outlet is on the record calling for Israel and the U.S. to support the secession from Iran of what it calls “‘South Azerbaijan,” (meaning the Azeri-majority regions in northwestern Iran).

Meanwhile, the foreign affairs spokeswoman for a centrist liberal group in the European Parliament convened a meeting on the “future of Iran,” ostensibly to discuss the prospects for a “successful” revolt against the Islamic Republic. The fact that the only two Iranian speakers were ethnic separatists from Iran’s Azerbaijan and Ahwaz regions made clear her agenda. Since the European Parliament unilaterally cut all relations with Iran’s official bodies in 2022, it has become a playground for assorted radical exiled opposition groups, such as monarchists, the cultish MEK (Mojaheddeen-e Khalk), and ethnic separatists.

Yet Iran is not some fragile patchwork state on the verge of collapse. It is a 90-million-strong nation with a deep sense of historical and cultural identity. While proponents of balkanization love to fixate on Iran’s ethnic diversity — Azeris, Kurds, Baloch, Arabs — they consistently underestimate the unifying force of Iranian nationalism. As the scholar Shervin Malekzadeh noted recently in the Los Angeles Times, “There is a robust consensus among scholars that politics in Iran begins with the idea of Iran as a people with a continuous and unbroken history, a nation that ‘looms out of an immemorial past.’ Nationalism provides the broad political arena in which different groups and ideologies in Iran compete for power and authority, whether monarchist, Islamist or leftist.”

Decades of foreign pressure, from sanctions to covert operations to war, have only reinforced this cohesion. The idea that stirring separatist sentiment will fracture Iran is a dangerous fantasy — one that deliberately overlooks how schemes hatched, in major part, by pro-Israel neoconservatives, have backfired in Iraq and Syria leaving chaos in their wake.

Such a strategy also exposes its proponents’ deep ignorance of the realities on the ground. Shaffer, the champion of Azerbaijani irredentism, has gone so far as to cheer Israeli airstrikes on Tabriz, the cultural and economic heart of Iranian Azerbaijan.

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US Revokes Visas for British Punk-Rap Duo Over Anti-Israel Chant

The State Department revoked the U.S. visas of the British punk-rap band Bob Vylan, following the group’s anti-Israel comments at a world-famous English music festival. 

Lead singer Bobby Vylan led attendees at his June 28 concert at the Glastonbury Festival in chants of “Death, death to the IDF!” referring to the Israel Defense Forces.

The concert came just days after the United States and Israel engaged in an offensive against Iranian nuclear sites, and almost two years after Hamas’s deadly Oct. 7, 2023, attack on Israel, prompting Israeli military actions in Gaza aimed at eliminating the Palestinian terrorist group and freeing the hostages taken by it. The ongoing Israel–Hamas conflict also triggered protests by pro-Palestinian activists against Israel’s military responses.

U.S. Deputy Secretary of State Christopher Landau announced in a June 30 X post that “The [State Department] has revoked the U.S. visas for the members of the Bob Vylan band in light of their hateful tirade at Glastonbury, including leading the crowd in death chants. Foreigners who glorify violence and hatred are not welcome visitors to our country.”

The band was scheduled later this year to make appearances in cities across the nation, including Washington, Utah, Colorado, Missouri, Illinois, Minnesota, Michigan, New York, Pennsylvania, and other states.

During the weekend show, Vylan chanted against the IDF while performing in front of 200,000 people at the festival, held in Somerset, England, which is one of the world’s largest music events.

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Trump Says He Gave Iran Permission to Bomb U.S. Base in Qatar and…Well, Mostly Crickets?

When political scientist Seth Masket shared this story on Bluesky yesterday, I couldn’t believe it was real. The right-wing Washington Times reported that at a press conference at the NATO Summit in the Netherlands on Wednesday, Trump revealed that he had given Iran permission to bomb the U.S.’s Al Udeid Air Base in Qatar in retaliation for the American bombing of their nuclear sites. 

“They said, ‘We’re going to shoot them. Is one o’clock OK?’ I said it’s fine,” Trump said. “And everybody was emptied off the base so they couldn’t get hurt, except for the gunners.”

I poked around for other major coverage of this extraordinary admission, and landed only on a transcript of the press conference. And yes, amid a characteristically meandering monologue, Trump actually said that he let a foreign adversary bomb an American military installation. But this story has pretty much come and gone with virtually no attention and certainly none of the outrage commensurate with what Trump said.

Let’s consider what Trump’s verbal diarrhea here could mean. Suppose he is (for once) telling the truth. Wouldn’t that represent the most shocking dereliction of duty one could imagine for the commander-in-chief? (A high crime or misdemeanor, perhaps?) Is he saying he let Iran get its retaliation out of its system with what he called “a very weak response” to bring an end to hostilities? Perhaps Trump simply was rambling incoherently as he basked in his new “daddy” glow at NATO.

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Prophecy, not politics, may also shape America’s clash with Iran

When most people contemplate the future of America’s conflict with Iran, they hunt for clues in grainy satellite photos, statements from military analysts and President Trump’s social media posts.

But when scholar Diana Butler Bass considers what could happen next, her thoughts turn toward another group she says is now thinking more about prophecy than politics.

She recalls warnings from her childhood about the rise of an Antichrist, stories about weeping mothers clutching their empty blankets after their babies were suddenly “Raptured” to heaven and paintings of an angry Jesus leading armies of angels to an Armageddon-like, final battle in modern-day Israel.

Those stories terrified and thrilled Bass when she heard them growing up in a White evangelical church in the 1970s. It was a time when the end always seemed near, and books like the bestseller “The Late Great Planet Earth” warned Christians to gird their loins for a period of Great Tribulation and prepare for Jesus’ triumphant return to Jerusalem.

Bass, a prominent, progressive religious author who hosts a popular Substack newsletter called “The Cottage,” no longer believes those stories. Yet when she considers why the US struck three nuclear facilities in Iran this month and what could happen next, she now offers a prophecy of her own: Bombing Iran will reinforce Trump’s status as God’s “Chosen One” and Israel as His chosen nation among many of the President’s White evangelical supporters.

Many of these supporters dismiss the dangers of a larger war, she tells CNN, because such a clash would mean the world is approaching the “end times” — a series of cataclysmic events ushering in the Second Coming of Christ and the rise of Israel as the fulfillment of biblical prophecies.

“There’s almost a kind of spiritual eagerness for a war in the Middle East,” says Bass, describing attitudes among some White evangelicals. “They believe a war is going to set off a series of events that will result in Jesus returning.”

Trump’s decision to bomb Iran has so far been examined almost exclusively through the lens of politics or military strategy. Yet there is a religious dimension to his decision – and what could happen next – that’s been underexplored.

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US Approves $510 Million Arms Deal for Israel

The Trump administration has approved a new arms deal for Israel that will provide the country with $510 million worth of Joint Direct Attack Munitions (JDAMS), kits that turn bombs into precision-guided weapons, as the US continues to provide military aid to support the genocidal war in Gaza.

According to the Pentagon’s Defense Security Cooperation Agency (DSCA), the State Department notified Congress of the sale of 3,845 JDAMS for 2,000-pound BLU-109 bombs and 3,280 JDAMS for 500-pound MK 82 bombs. The deal also includes US “government and contractor engineering, logistics, and technical support services; and other related elements of logistics and program support.”

The DSCA said Boeing is the principal contractor for the deal. The notification of the potential deal begins a time period when US lawmakers could potentially block the sale, but there’s little opposition to US military support for Israel within Congress, despite the many war crimes the US is implicated in by providing Israel with weapons.

Fragments of bombs with US-provided JDAM kits have been found at the scene of Israeli airstrikes in Gaza that have massacred many civilians. In 2023, Human Rights Watch said it identified JDAM fragments that were found in two airstrikes on homes in central Gaza that killed 43 civilians, including 19 children, and 14 women.

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Israel Called Its Initial Attack on Iran ‘Red Wedding,’ Referring to a Fictional Massacre that Relied on Deception

According to The Wall Street Journal, Israel codenamed its initial attack on Iran that killed senior military leaders “Red Wedding,” referring to a gruesome massacre from the book series “Game of Thrones,” which was adapted into a TV series on HBO.

In the Red Wedding scene, one family murders the members of the other, including a pregnant woman, during a wedding feast, a surprise attack that relies on betrayal and deception. Israel’s attack also relied on deception as it used the cover of nuclear talks between the US and Iran to catch Tehran off guard.

The Israeli attack was launched on Friday, June 13, two days before the US and Iran were set to hold another round of nuclear negotiations. According to the Journal report, part of the ruse involved Israeli officials leaking stories to the media about a split between President Trump and Israeli Prime Minister Benjamin Netanyahu about the possibility of Israel attacking Iran.

Trump and Netanyahu held a phone call on Monday, June 9, the day the Journal report said Israel had decided to launch the attack on June 13. Axios reporter Barak Ravid, a former IDF intelligence officer, reported the day after the call that an Israeli official and a US official told him that Trump expressed to Netanyahu that he believed he could reach a nuclear deal with Iran and opposed military action at that time.

According to the Journal, on the day of the attacks Trump told reporters that the US and Iran were “fairly close to an agreement” and that he didn’t want the Israelis “going in,” and Israeli officials told reporters they would wait to see the results of the next round of US-Iran nuclear talks before attacking.

The Journal report said: “The key to the deception, said a security official familiar with the planning of the operation, was the idea implanted in the minds of the Iranians that Israel wouldn’t strike without US authorization and participation. As long as the US wasn’t mobilizing its forces and was engaged in negotiations, Israel could threaten to attack and even mobilize its troops in plain sight of Iran without giving away the element of surprise.”

Hours before Israel’s bombing campaign started, Trump wrote on Truth Social that he was still committed to a diplomatic solution with Iran. The Journal report said Israeli warplanes were already getting in the air when he made the post.

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The UK’s Crackdown On Pro-Palestine Activists Has Reached New Orwellian Levels.

For years, the UK government has attempted to crack down on the activist group “Palestine Action”, due to their disruption of the Israeli arms manufacturing plant Elbit Systems, which manufactures weapons used to slaughter civilians in Gaza.

The UK government has consistently coordinated with officials from Elbit Systems to assure them that it will crack down on pro-Palestine protests.

As the Guardian has reported , because many court cases have led to “Palestine Action” activists being “acquitted for in the past with human rights defenses” UK government officials met with representatives of Elbit Systems to “reassure” them that they would crack down harder on the protests.

As the independent outlet Declassified UK reported, in 2022, “then home secretary Priti Patel met privately with Martin Fausset, the CEO of Elbit Systems UK, to ‘discuss protests and security’, Home Office documents revealed that the purpose of the meeting was to ‘reassure… Fausset that the criminal protest acts against Elbit Systems UK are taken seriously by the Government’”.

As journalist Kit Klarenberg reported, soon after this meeting, a UK court “ruled that human rights defenses could only be relied on in cases of vandalism of public property, not in cases where criminal damage has been caused to private property. Because Elbit is a private company, the Attorney General’s Office used this determination to dramatically increase prosecutions of Palestine Action activists.”

The Guardian also reported that this meeting with Elbit Systems was “attended by a director from the Attorney General’s Office, said to be representing the Crown Prosecution Service (CPS).”

Tim Crosland from the Defend Our Juries group said “These disclosures, despite the extensive redaction, are the smoking gun on what has been obvious for a while: the government has been trying to put a stop to juries acquitting those who expose and resist corporate complicity in violations of international law and mass loss of life. Such political interference is a national scandal that goes right to the top – the corruption of democracy and the rule of law by those with wealth and power”.

The UK federal government has also coordinated with local police in an attempt to crack down on Palestine Action protestors, even giving a direct line of communication between Elbit Systems and UK police.

As Declassified UK reported, after “Palestine Action” activists disrupted an Elbit Systems drone factory in Leicester in 2023, “Britain’s policing minister Chris Philp held a briefing with Leicestershire police’s deputy chief constable regarding the ‘ongoing protests’”.

Notes from the meeting state that there were “Pushes for remand of those arrested and supports proactive action, show of police and clear[ly] expects us to be taking action against those that commit crime. Focus not on peaceful protestors and facilitating that but on the company”.

Another police file showed that Elbit Systems even shares intelligence on protestors with UK police, as Declassified UK reported, “Elbit Systems UK has ‘its own intelligence cell and shares[s] information with the Police across the country on a two weekly basis’, a police file observes.”

Along with Elbit Systems, the Israeli embassy in the UK has pressured the UK government to crack down on Palestine Action protests.

As the Guardian reported in August of 2023, “Israeli embassy officials in London attempted to get the attorney general’s office to intervene in UK court cases relating to the prosecution of protesters”.

The Guardian found that “The papers, obtained through a freedom of information (FoI) request by Palestine Action, indicate that embassy officials pressed for the director general of the attorney general’s office (AGO), Douglas Wilson, to interfere in cases related to protests on UK soil.”

Since the genocide in Gaza began, the UK government has gone further with its crackdown on Palestine Action activists.

In August of 2024, UK police arrested and charged 10 Palestine Action activists for entering an Elbit Systems facility in Filton, Bristol.

Documents have strongly suggested that the Israeli embassy interfered in the investigation into the Filton activists arrested.

As the Guardian reported in early September of 2024, the head of international law at Britain’s Attorney General’s Office, Nicola Smith, sent the contact details of the CPS (Crown Prosecutorial Service) and Britain’s counter terrorism police (SO15) -who investigated the Filton case- to the deputy Israeli ambassador to the UK, Daniela Grudsky Ekstein.

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Beyond the Bombs: Who Really Won the 12-Day War Between Israel and Iran?

On June 13, 2025, Tel Aviv launched what many international observers and Iranian officials have described as an unprovoked military strike on Iran. Israeli jets bombed military and nuclear sites, while Mossad-run sleeper cells carried out sabotage missions against air and missile defense systems from within Iran, and drones smuggled into Tehran were launched against local missile launch bases.

Dozens—perhaps more—of nuclear scientists and top military commanders were murdered with surgical precision, often in the presence of innocent family members, who were themselves frequently killed. A climate of chaos and uncertainty seemed to engulf everything.

These early results so exhilarated Israeli officials that they talked a big game on where their operation would lead, making several incendiary claims along the way. They boasted of operating in Iranian airspace without hindrance, invited the U.S. to get formally involved with the “elimination” of Tehran’s nuclear weapons program, and anonymously briefed the media that “a multi-faceted misinformation campaign”—in which Donald Trump was an “active participant”—had been conducted “to convince Iran that a strike on its nuclear facilities was not imminent.”

Internationally-wanted war criminal Benjamin Netanyahu forecast on June 15 that Israel’s war on Iran “could certainly” produce regime change, as the government was “very weak,” and that “80% of the people would throw these theological thugs out.”

A hard-hitting response to Netanyahu’s premonitions and Tel Aviv’s military strike quickly arrived from Tehran in the form of a wave of missile attacks. Wreaking unprecedented damage on Tel Aviv and Haifa. The impact on Israeli military installations is difficult to assess due to its strict policy of internal censorship.

Visibly, though, Iran’s bombardments sent Israelis scurrying for shelter, while many others fled the country outright. Such was the exodus, from a country that has already suffered mass depopulation since October 7, 2023—the Israeli government has since scrambled to implement legally questionable bans on its citizens leaving.

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Baby Formula Runs Out in Gaza, Newborns Face Imminent Risk of Death Amid Israeli Blockade: UNFPA

The United Nations Population Fund (UNFPA) warned on Monday that hundreds of newborns in incubators at Nasser Hospital in the southern city of Khan Younis are at imminent risk of death due to a severe shortage of baby formula, as Israel continues to block the entry of humanitarian aid into the enclave.

In a post on X, the UN agency said, “Infant formula has completely run out in the Gaza Strip, and they are at risk of death.”

On Thursday, two infants were announced dead due to a lack of medicine and nutrition, especially baby formula, at the Nasser Hospital, where lead doctors have been making demands to key figures, organisations and authorities to let in essential types of baby formula and other medical necessities to ensure the wellbeing of mothers and their children.
A total of 18,741 children in Gaza have been admitted for treatment of acute malnutrition since the beginning of this year, according to the UN Office for the Coordination of Humanitarian Affairs (OCHA). This comes amid a months-long Israeli blockade, with Gaza’s entire population now facing high levels of acute food insecurity.
In the first two weeks of June alone, there were 1,648 new admissions, with 17 of the patients suffering from complications, it said.
“The current volume and pace of deliveries remain critically insufficient to meet the needs of Gaza’s entire population, which is facing high levels of acute food insecurity,” OCHA said.

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