Get woke, go broke.
Cosmetics giant Maybelline is at it again and waging a new war on women.
After decades of selling products to women (and happily taking their money), Maybelline is now erasing women from its iconic tagline.
For more than three decades, Maybelline used its iconic tagline in all of its advertising campaigns: “Maybe she’s born with it, maybe it’s Maybelline.”
The cosmetics giant changed its tagline from “she” to “we” — “Maybe we’re born with it” – to exclude women.
“At Maybelline, “Maybe” means possibility. We believe everyone is born with infinite possibility. It’s not a question about what you could be; it’s a statement about all you can become. A new shade, a different look, a new mood, makeup can help you explore what feels possible, express yourself and feel more confident,” the company said on its website.
“Maybe. Is in our DNA,” Maybelline said.
