The Federal Trade Commission (FTC) is about to drop a lawsuit on Amazon today alleging that the e-commerce platform manipulated prices paid by businesses to advertise on its retail platform, which made the company tens of billions of dollars over a seven-year period, WSJ reports, citing agency officials.
According to the report:
The lawsuit, joined by a bipartisan group of more than 20 state attorneys general, will allege that Amazon deceived advertisers by secretly raising the minimum price advertisers had to pay to place ads promoting their products, FTC officials said.
The case, to be filed in a Seattle federal court, will become the consumer-protection agency’s third major case against Amazon, which agreed to pay $2.5 billion last year to settle an earlier suit alleging it tricked people into signing up for its Prime service and made it hard to cancel the subscription. Another lawsuit alleging that Amazon engaged in illegal monopolization is headed for trial next year. -WSJ
Amazon’s digital advertising platform is the third-largest in the world, behind Alphabet’s Google and Meta – earning $68 billion in ads in 2025, according to the report – which claims that advertisers suffered billions of dollars in harm by paying higher prices for ads. Some states may attempt to claw some of the money back.
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Hellbound and Down 