Another major brand has decided customers no longer deserve normal marketing.
HelloFresh, the meal-kit company that built its name delivering dinner boxes to American families, posted a bizarre Pride Month “official statement” on Instagram. The graphic began like a normal woke corporate Pride post, but quickly turned into adult innuendo.
The company wrote that “eating isn’t always a top priority” during Pride Month, then promoted “high-fiber recipes” for those who are “prepping.”
The joke was not subtle. It was a sexualized Pride Month joke wrapped in the language of a meal-kit advertisement.
Then it got worse.
One user asked HelloFresh for a Pride Month discount code called “BOTTOMSUP.” HelloFresh responded by telling the user to “Use code BOTTOMSUP” for a Pride Month discount, adding, “you ask we deliver. Literally.”
Hellbound and Down 