A senior official from Kamala Harris’ failed presidential campaign appeared on MSNOW Sunday to explain why Harris lost the 2024 election, but the answer is not complicated.
Rob Flaherty, who served as Harris’ deputy campaign manager, joined MSNOW after writing that Democrats had tactics, ads, creators, social media moments, and viral content, but lacked a real brand.
That may sound like a serious political diagnosis inside Washington, D.C. But outside the consultant class, the reason Harris lost was obvious. The American people rejected a campaign that was detached from their lives, obsessed with left-wing social issues, and unable to speak like normal people.
Democrats are now trying to turn Harris’ loss into a branding problem. It was not. Harris had a brand. The problem was what the brand represented.
Her brand was DEI politics. Her brand was identity politics. Her brand was the idea that Americans should view candidates, policies, schools, businesses, and government through race, gender, and sexuality.
Her brand was the modern Democrat Party’s obsession with catering to a tiny activist class while ignoring the everyday concerns of working Americans.
Hellbound and Down 