Like it or not, advertising is culture. Marketing is an expression of a society’s norms, values and demographics. It is meant to serve the free market by appealing to either a target demographic or the most common demographic as a way to sell products and services. That said, advertising can also be used as propaganda, designed to sell ideologies rather than soda, cars and insurance.
This has been the primary setting of marketing in the west for at least the past ten years – The vast majority of commercials have political messaging embedded within them. Though it might not be obvious for the unaware, once you notice the patterns it’s impossible to avoid them.
A new propaganda advertisement paid for by Denmark’s state television and posing as a promotion for a science show called “Evolution.”
The commercial features an “expert” interrupting a white Danish couple as they flirt with each other. He explains to them that the history of war in Denmark introduced foreign DNA into their gene pool which “protected them from disease”. He then compares their relationship to inbreeding and suggests they find new partners with more “exotic” genetics.
The woman then smiles as if she’s intrigued by the idea.
The series was originally created in 2020, but is now being re-aired with “inbreeding” ads this year. Perhaps Danish TV is unaware of the rapid political shift away from woke propaganda from 2020 to 2025? This messaging is a stark contrast from Denmark’s “Do It For Denmark” ad campaign in 2014, which encouraged Danish couples to get busy and combat the nation’s population decline by making more babies.
Hellbound and Down 