A coalition of celebrities and tech figures—including actors Mark Ruffalo and Alex Winter, author Cory Doctorow, musician Brian Eno, journalist Carole Cadwalladr, writer and podcaster Akilah Hughes, and Wikipedia founder Jimmy Wales — have launched the Free Our Feeds initiative and are asking for donations to fund their idea. Their mission is to reclaim and expand the AT Protocol, the decentralized framework Bluesky operates on, in an effort to wrestle control from billionaires and corporate interests.
But what do these celebrities have in mind? Free speech? Likely not.
Bluesky, originally conceived within Twitter as a censorship-resistant social media platform, has drifted far from its founding principles. Designed to offer users an open, decentralized space for free expression, Bluesky was intended to prevent centralized control over online discourse. However, it has increasingly been influenced by advocates for stricter content moderation, undermining its foundational goal of safeguarding free speech.
Despite these intentions, the Free Our Feeds campaign might raise some eyebrows. The group is asking for $30 million over three years—starting with $4 million through a GoFundMe campaign—to fund a public-interest foundation. While decentralization is a promising concept, past examples like Mastodon and even Bluesky reveal how these platforms can quickly fall under the sway of those who seek to control speech. Decentralized technologies have been used to censor content and sever connections between platforms that support free speech, raising doubts about how truly independent these systems can remain.
Hellbound and Down 