For some reason quietly, X has started enforcing revised rules, detailed in its platform guidelines for users – among other things, adding a section to the “Abuse and Harassment” that concerns the use of pronouns, and speech referring to persons “transitioning” (in terms of transgenderism).
The “amended” rules came into force at some point between January 24 and 27 this year, and should an X user be found to “purposefully” address another using a pronoun different than what that user has chosen for themselves, they can expect to be (and they ostensibly already are) punished by having their posts’ visibility on the platform “reduced.”
It’s not entirely clear if this constitutes straight-forward shadowbanning, i.e., if the supposed guidelines violator is immediately notified of this; but given the nebulous nature of any attempt to determine if someone is doing this “purposefully” – the revised rules spell out that those addressed using “the wrong pronouns” will be consulted.
Hellbound and Down 