There’s understandable excitement that Google is bringing Bard to Messages. A readymade ChatGPT-like UI for a readymade user base of hundreds of millions. “It’s an AI assistant,” says Bard, “that can improve your messaging experience… from facilitating communication to enhancing creativity and providing information… it will be your personal AI assistant within your messaging app.”
But Bard will also analyze the private content of messages “to understand the context of your conversations, your tone, and your interests.” It will analyze the sentiment of your messages, “to tailor its responses to your mood and vibe.” And it will “analyze your message history with different contacts to understand your relationship dynamics… to personalize responses based on who you’re talking to.”
And so here comes the next privacy battlefield for smartphone owners still coming to terms with app permissions, privacy labels and tracking transparency, and with all those voice AI assistant eavesdropping scandals still fresh in the memory. Google’s challenge will be convincing users that this doesn’t open the door to the same kind of privacy nightmares we’ve seen before, where user content and AI platforms meet.
There will be another, less contentious privacy issue with your Messages requests to Bard. These will be sent to the cloud for processing, used for training and maybe seen by humans—albeit anonymized. This data will be stored for 18-months, and will persist for a few days even if you disable the AI, albeit manual deletion is available.
Hellbound and Down 