New YouTube CEO Neal Mohan discussed how advertisers are the focus of its monetization policies during an interview with tech and travel creator iJustine and said the intention of monetization policy changes is to make advertisers feel “safe” and “more comfortable.”
Mohan discussed “putting yourself in the shoes of the advertisers” and said, “you have to make it so that it feels to the advertiser not just safe but relatively clear in terms of where their advertising is going to run.”
He continued: “They don’t want to inadvertently damage their brand in any particular way and so our policies are really oriented towards that when I say…one of the best ways to increase creator monetization is to make advertisers more comfortable with the content and that is the goal of our policy changes.”
Hellbound and Down 