The feature that censors DM requests and Story replies that are deemed to be offensive is called “Hidden Words.” It was introduced last year but was only enabled when creators turned it on and only applied to DM requests. Instagram now plans to test automatically turning on Hidden Words for all creator accounts and expanding it to Story replies.
Hidden Words uses a “predefined list of offensive terms” and filters DM requests and Story replies that contain these terms into a separate hidden requests folder. Instagram says it worked with “leading anti-discrimination and anti-bullying organizations” to develop the list of terms.
Users of Hidden Words can also create their own list of custom words, phrases, or emojis that they want filtered from DM requests and Story replies. However, the predefined list of terms that was developed by Instagram and the anti-discrimination and anti-bullying organizations isn’t revealed to users.