Peace advocates on Tuesday derided a New York City public service announcement meant to prepare residents for a nuclear attack as a 21st-century version of the absurd Duck and Cover civil defense film of the early Cold War era.
“So, there’s been a nuclear attack,” the narrator of the NYC Emergency Management video begins. “Don’t ask me how or why, just know the big one has hit.”… “So what do we do?” she continues before instructing viewers to “get inside, fast,” “stay inside… and get clean immediately,” and “stay tuned; follow media for more information.”
“All right? You’ve got this,” the woman assures viewers.
While New York City Mayor Eric Adams called the PSA a “great idea,” some critics accused officials of unwarranted fearmongering amid increased nuclear tensions with Russia over its invasion of Ukraine and NATO’s response.
Others lambasted the PSA as latest in a line of nuclear war informationals like the U.S. Civil Defense Administration’s Duck and Cover and the British government’s Protect and Survive films that offer little more than delusive contentment for millions of people who likely would not survive a full-scale thermonuclear attack.
“The reality is, if this comes to pass, you don’t ‘got this,'” tweeted the International Campaign to Ban Nuclear Weapons (ICAN), which was awarded the 2017 Nobel Peace Prize for its work leading to a landmark treaty outlawing nukes.
Calling the PSA “outrageously misguided,” ICAN said it’s difficult to get inside fast during a nuclear explosion “when, in a matter of seconds, houses up to 175 kilometers away from the epicenter crumble like they are made of cards.”