Students can become paid COVID vaccine influencers through a new Student Social Media Engagement Campaign program.
The campaign recruits students to ‘combat vaccine misinformation and build vaccine confidence within their campus communities’ through TikTok, Instagram, and other platforms.
In partnership with the Centers for Disease Control and Prevention (CDC), the American College Health Association (ACHA), and Youth Marketing Connection (YMC), universities are promoting paid internships for students who push COVID vaccines.
Students chosen for the Student Social Media Engagement Campaign program will act as influencers who “combat vaccine misinformation and build vaccine confidence within their campus communities.”
The program launched in June 2021 and will continue through the fall semester. Each student influencer will receive a cash stipend, according to a July 8 announcement put out by the University of Nevada, Las Vegas (UNLV).
Job requirements include promoting the vaccine by sharing information on Instagram and TikTok, advocating for the ACHA’s CoVAC initiative, and leading “digital outreach efforts to increase vaccine confidence among peers.” Students are also expected to provide updates on campus COVID-19 vaccine attitudes.