A never-ending flood of content generated by artificial intelligence is reshaping the internet and the way people engage with information faster than ever.
From news summaries to social media posts to academic research, the sheer volume of machine-assisted materials has been correlated with a spike in “cognitive offloading” – a phenomenon in which people outsource critical thinking and verification to automated systems.
A 2025 analysis of how AI tools affect cognitive offloading showed a “significant negative correlation” between frequent use of AI tools and the ability to think critically in people across age groups and educational backgrounds. The researchers at the SBS Swiss Business School found that younger age groups exhibited a higher amount of dependence on AI models and lower critical thinking scores.
What’s more troubling is a Pangram/YouGov study in May that found only 55 percent of participants, all of whom were Gen Zers aged 18 to 28, were able to identify fake or misleading AI-generated material. That number is lower in older age groups, which means half or fewer of adults over the age of 28 were confident in their ability to spot AI content online.