Years ago, I was working on the editorial side for what was then a hot new media company, and found myself spending more and more time with Johan, the lead programmer, and his team, asking them a lot of annoying questions as it was all so new – certainly to me. I was standing over Johan’s left shoulder, mesmerized by whatever new video game he was obsessing over that week…when suddenly, out of nowhere, a spreadsheet and a pie chart appeared on his screen.
“Whatcha got there, Johan?” asked Jim, Johan’s boss, peering over a sheaf of print-outs as he sharked past the cubicle.
“Hey, just looking at some numbers,” Johan replied. Johan had hit the “game key” in the nick of time – in those days, every video game had a game key – ALT-G if memory serves – calling up a slight variation of the same spreadsheet and pie chart.
This would never happen today. First, you’re probably not working in a cubicle, and if you are, it’s not the game key you’d hit to give your boss the impression that you’re actually doing productive work…it would be the “AI key.”
“Tech Firms Aren’t Just Encouraging Their Workers to Use AI. They’re Enforcing It.”
This article appeared in the February 24 edition of the Wall Street Journal. It includes the subtitle: From startups to giants, including Meta and Google, companies are factoring AI use into performance reviews and trying to track productivity gains
Across industries, companies are now enforcing AI use through performance reviews, dashboards that track adoption, and explicit mandates that tie it to compensation and promotion. What began in Silicon Valley has rapidly spread to consulting firms, banks, manufacturers, hospitals, and even government agencies.
As you’d expect, Meta, Google, Amazon, and Microsoft were the first to move from encouragement to enforcement. Employees at these firms now see AI usage metrics appear in quarterly reviews. Non-adopters have reported stalled promotions or explicit warnings that “AI fluency” is a core competency (The Wall Street Journal, Feb 2026, reporting on internal policies).
The trend has jumped sectors. PwC requires every consultant to complete an “AI + Human Skillset” curriculum and incorporates usage into evaluations (Business Insider, Feb 5, 2026). Colgate-Palmolive’s “AI evangelist” tracks adoption across global teams. Major banks have begun tying bonuses to the number of AI-assisted analyses completed. Even some hospitals now require doctors and nurses to use AI-assisted diagnostic tools for certain procedures.
Hellbound and Down 