At Davos, Jared Kushner, Donald Trump’s son-in-law and former White House adviser, unveiled a “master plan” for Gaza, a seven-slide spectacle of CGI skyscrapers, luxury apartments, data centres, and coastal resorts. Branded Project Sunrise, it promises to transform the bombed-out Gaza Strip into a high-tech Riviera. On screen, Gaza gleams. On the ground, it is a killing field. Over 70 thousands of Palestinians have been slaughtered, many of them women and children; millions are displaced and starving under siege. The United Nations has declared the situation a genocide and is accusing Israel of using hunger as a weapon. Yet Kushner’s presentation treats Gaza not as a humanitarian crisis, but as a blank canvas for profit, spectacle, and real estate development, erasing the ongoing Israeli bombardment and the engineered famine that continues to decimate civilian life.