Following Israeli Prime Minister Benjamin Netanyahu’s meeting in New York on Friday with a group of pro-Israel influencers, we learn that Israel is likely paying them a whopping $7,000 per pro-Israel social-media post in a desperate drive to bolster plummeting support of Israel among America’s young conservatives.
That’s the conclusion of Responsible Statecraft’s Nick Cleveland-Stout, based on analysis of a disclosure filed with the US Department of Justice as required by the Foreign Agents Registration Act (FARA). While pro-Israel lobbying heavyweight AIPAC is notoriously exempt from FARA registration, the social media operation comes under the transparency law’s provisions because Israel’s Ministry of Foreign Affairs is paying for it.
The influence campaign is being facilitated by Bridge Partners, a DC-based firm owned by founders Yair Levi and Uri Steinberg. “[Bridge Partners] has also enlisted the help of a former major in the IDF spokesperson unit, Nadav Shtrauchler,” writes Cleveland-Stout. “For legal counsel, Levi and Steinberg have turned to Pillsbury Winthrop Shaw Pittman, a firm that previously worked for controversial Israeli spyware company NSO Group.”
The current phase of the campaign runs from June to November, with a $900,000 budget for a stable of 14 to 17 influencers turning out pro-Israel content. Taking into account disclosed administrative costs and the campaign’s expectation that the group will produce 75-90 posts, Responsible Statecraft estimates each post will earn the influencers somewhere between $6,143 and $7,373. The individual influencers are not identified in the filings. However, given they are being paid by a foreign government to engage in political activity, the influencers seemingly have a duty to register as individual agents of the State of Israel.
Netanyahu candid public statements to influencers last week raised eyebrows, as they laid bare Israel’s drive to control social media discourse in the United States in a bid to shore up American support. “We’re going to have to use the tools of battle,” said Netanyahu. “Weapons change over time…the most important ones are in social media. And the most important purchase that is going on right now is…TikTok.”
Hellbound and Down 