MSNBC’s terminal decline has been further confirmed with a desperate attempt at rebranding the network with a new name.
It will now be known as MS NOW, which sounds like a charity group raising awareness for multiple sclerosis.
It’s ironic because, just like the chronic autoimmune disorder, watching MSNBC leaves people with symptoms including fatigue and cognitive problems.
Yes, MSNBC is still owned by NBCUniversal, a subsidiary of Comcast. MSNBC operates as a joint venture between NBCUniversal and Microsoft, with NBCUniversal holding the majority control. This structure has been in place since the network’s founding in 1996.
The rebrand is part of a “spin off of cable assets” according to a memo from the network reported by Variety.
Hellbound and Down 