Amazon is moving to acquire Bee, a startup focused on voice-driven wearable technology, signaling a broader push into AI-powered personal devices.
Bee manufactures a lightweight bracelet and an Apple Watch app designed to capture and process audio from the surrounding environment. The device listens continuously unless the user manually mutes it. Its primary function is to help users manage tasks by turning spoken cues into reminders and lists.
The company promotes its vision by stating, “We believe everyone should have access to a personal, ambient intelligence that feels less like a tool and more like a trusted companion. One that helps you reflect, remember, and move through the world more freely.”
According to Amazon, Bee employees have been offered positions within the company, suggesting that the acquisition includes not just technology but the team behind it. This move is part of Amazon’s intent to extend its AI ambitions beyond home assistants like the Echo. Other major tech companies are following similar paths. OpenAI is developing its own hardware, Meta has begun embedding AI into smart glasses, and Apple is rumored to be working on its own version of AI-integrated eyewear.
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