The X-rated social media platform OnlyFans is experiencing real growth, with revenue, content, and user numbers all on the rise. The site’s over 4 million “creators” sell content – including images, videos, and personalized chats – to more than 300 million subscribers, or “fans.” It’s primarily a sex site, and claims that the platform isn’t powered by porn are usually accompanied by winks and nods to the contrary.
OnlyFans keeps a 20% cut of what users pay, boasting $1.3 billion of revenue in 2023. It’s a lucrative approach to monetizing porn consumption, but the platform just hit a legal roadblock in a seemingly unlikely country.
Sweden, which in 1971 became the second country in the world to formally legalize all forms of pornography, has not been as soft on prostitution. In 1999, the country criminalized the purchase of sex, but not the sale, in efforts to protect vulnerable women from facing stiff legal consequences.
That policy will now apply to the virtual world. As of July 1, Swedes could face up to a year in prison for paying someone for personalized online sexual services, including sexting and video content. The new law also criminalizes promoting or profiting from others who perform sex acts for payment on demand, forcing OnlyFans to pull out of Sweden.
In a country known for libertines more than prudes, the law passed with broad, cross-party support. “The idea is that anyone who buys sexual acts performed remotely should be penalized in the same way as those who buy sexual acts involving physical contact,” said Gunnar Strommer, Sweden’s Justice Minister and a member of the Moderate party.
Hellbound and Down 