Brianna Bagley’s favorite hobby is playing Horizon Zero Dawn, a role-playing game featuring a young hunter who battles murderous robotic organisms on a postapocalyptic planet overrun by machines. When she isn’t leveling up in the game, Bagley is hard at work in the produce department of a chain supermarket in Salt Lake City, Utah. Seven years in the grocery industry has given her plenty of experience with the real-world technology that is automating stores.
During the pandemic, Bagley earned about $15 per hour in a supermarket e-commerce department dedicated to filling online orders and preparing them for delivery. The department was unable to fill the flood of orders that came in each day. Managers pulled employees from other parts of the store to double the department’s staff—but only about half were actually employed in the e-commerce department. The rest were cashiers, baggers, and others conscripted into emergency service. Bagley was grateful for the help, but recognized that it came at others’ expense. “It was harder for those departments to provide customer service with fewer employees,” the 26-year-old said.
Bagley’s experience is of a piece with the broader trend in retail toward automation and other technological shortcuts. From self-checkout machines to payment by app, technology is rapidly changing the way we buy groceries. Progressive members of Congress are sounding the alarm: Representative Rashida Tlaib of Michigan and 13 colleagues wrote to the CEO of the supermarket behemoth Kroger in November about electronic price tags (often called electronic shelf labels or ESLs). These digital displays allow companies to change prices automatically from a mobile app. Tlaib warned that this so-called “dynamic pricing” permits retailers to adjust prices based on their whims. Just as Uber raises prices during storms or rush hour, retailers like Kroger use ESLs to adjust prices based on factors like time of day or the weather. Supermarkets could conceivably mine a shopper’s personal data to set prices as high as possible. “My concern is that these tools will be abused in the pursuit of profit, surging prices on essential goods in areas with fewer and fewer grocery stores,” Tlaib wrote.
Hellbound and Down 