Shoppers have threatened to boycott three major supermarkets over their participation in a new trial to add a methane-suppressing supplement into cow feed.
Arla Foods, which owns the UK’s biggest dairy co-operative, announced on 26 November it was going to start using the supplement.
The initiative is aimed at tackling climate-heating methane emissions produced by cows during digestion.
Arla said it will work alongside Aldi, Morrisons and Tesco to trial the use of the feed additive known as Bovaer across 30 British farms.
But the announcement has since been heavily criticised, with swathes of British shoppers threatening to boycott all three supermarkets and Arla brands, especially Lurpak butter.
Arla’s X post announcing the trial has been viewed more than five million times and gained 13,000 comments.
Videos on TikTok also showed some people throwing tubs of Lurpak in the bin, while others poured cartons of Arla Cravendale milk down the sink and down the toilet.
Hellbound and Down 