Why Did Zuckerberg Choose Now To Confess?

Consider Mark Zuckerberg’s revelation and its implications for our understanding of the last four years, and what it means for the future.

On many subjects important to public life today, vast numbers of people know the truth, and yet the official channels of information sharing are reluctant to admit it. The Fed admits no fault in inflation and neither do most members of Congress. The food companies don’t admit the harm of the mainstream American diet. The pharmaceutical companies are loath to admit any injury. Media companies deny any bias. So on it goes. 

And yet everyone else does know, already and more and more so.

This is why the admission of Facebook’s Mark Zuckerberg was so startling. It’s not what he admitted. We already knew what he revealed. What’s new is that he admitted it. We are simply used to living in a world swimming in lies. It rattles us when a major figure tells us what is true or even partially or slightly true. We almost cannot believe it, and we wonder what the motivation might be. 

In his letter to Congressional investigators, he flat-out said what everyone else has been saying for years now. 

In 2021, senior officials from the Biden Administration, including the White House, repeatedly pressured our teams for months to censor certain COVID-19 content, including humor and satire, and expressed a lot of frustration with our teams when we didn’t agree….I believe the government pressure was wrong, and I regret that we were not more outspoken about it. I also think we made some choices that, with the benefit of hindsight and new information, we wouldn’t make today. Like I said to our teams at the time, I feel strongly that we should not compromise our content standards due to pressure from any Administration in either direction – and we’re ready to push back if something like this happens again.

A few clarifications. The censorship began much earlier than that, from March 2020 at the very least if not earlier. We all experienced it, almost immediately following lockdowns. 

After a few weeks, using that platform to get the word out proved impossible. Facebook once made a mistake and let my piece on Woodstock and the 1969 flu go through but they would never make that mistake again. For the most part, every single opponent of the terrible policies was deplatformed at all levels. 

The implications are far more significant than the bloodless letter of Zuckerberg suggests. People consistently underestimate the power that Facebook has over the public mind. This was especially true in the 2020 and 2022 election cycles. 

The difference in having an article unthrottled much less amplified by Facebook in these years was in the millionfold. When my article went through, I experienced a level of traffic that I had never seen in my career. It was mind-boggling. When the article was shut down some two weeks later – after focused troll accounts alerted Facebook that the algorithms had made a mistake – traffic fell to the usual trickle. 

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Author: HP McLovincraft

Seeker of rabbit holes. Pessimist. Libertine. Contrarian. Your huckleberry. Possibly true tales of sanity-blasting horror also known as abject reality. Prepare yourself. Veteran of a thousand psychic wars. I have seen the fnords. Deplatformed on Tumblr and Twitter.

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