A UK government-backed group is exploring how to use “nudge” tactics (psychological propaganda) to convince the population to start eating insects.
The National Alternative Protein Innovation Centre (NAPIC), which is funded by UK Research and Innovation, a government quango, is trying to sell the public on “meat alternatives” in the name of reducing carbon emissions as part of the UK’s net zero agenda.
Prof Anwesha Sarkar, from the University of Leeds, where the research centre will be based, told the Telegraph: “We want to make alternative proteins mainstream for a more sustainable planet.”
That diet includes “mince created from crickets” and various insects ground up into something that “looks like a burger.”
Disgusting.