When Google and YouTube first announced that they would be demonetizing a host of channels back in 2017 (including firearms-related content) they said is was because advertisers were “complaining” about their ads being featured in videos that were contrary to their messaging. In other words, the excuse was that ads embedded on firearms channels might give their customers the “wrong impression” about those companies and their products, and Google didn’t want to anger their advertising partners.
It’s hard to say how accurate this claim was. The exposure of ESG and Big Tech collusion with government agencies to censor conservative platforms supports the idea that there was probably an organized corporate push to suppress the political opposition on YouTube as much as there was an effort to shut them down on social media.
The majority of conservative content creators understood that this was not about advertisers, it was about narratives. The exploding popularity of gun channels runs contrary to the media assertion that American society is moving increasingly to the left. And, even though gun channels mostly focus on firearms and instruction, they also promoted conservative and constitutional values which represent a thorn in the side of the establishment.
Hellbound and Down 
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