If you’ve been on TikTok lately, you may have noticed weird videos of celebrities promoting extremely shady products, such as a robotic-sounding Taylor Swift promising viewers a free cookware set. All of these videos are scams created with generative AI—the latest example of how the technology is being used to create disturbing virtual clones of people without their consent.
Needless to say, this kind of thing has pissed off a lot of famous people. And now, Congress is proposing new legislation that aims to combat AI deepfakes—specifically when it comes to things like fake celebrity endorsements and non-consensual AI-generated nudes, which have become a problem online and in high schools. Despite the surging popularity of websites and apps designed to generate deepfakes, there’s no comprehensive law on the books banning the creation of AI images.
The new bill, called the No AI FRAUD Act and introduced by Rep. María Elvira Salazar (R-FL) and Rep. Madeleine Dean (D-PA), would establish legal definitions for “likeness and voice rights,” effectively banning the use of AI deepfakes to nonconsensually mimic another person, living or dead. The draft bill proclaims that “every individual has a property right in their own likeness and voice,” and cites several recent incidents where people have been turned into weird AI robots. It specifically mentions recent viral videos that featured AI-generated songs mimicking the voices of pop artists like Justin Bieber, Bad Bunny, Drake, and The Weeknd.
Hellbound and Down 