The White House is losing the messaging war on Ukraine. Now it’s changing the message.

The White House has been quietly urging lawmakers in both parties to sell the war efforts abroad as a potential economic boom at home.

Aides have been distributing talking points to Democrats and Republicans who have been supportive of continued efforts to fund Ukraine’s resistance to make the case that doing so is good for American jobs, according to five White House aides and lawmakers familiar with the effort and granted anonymity to speak freely.

The push, first previewed publicly in President Joe Biden’s Oval Office address last week, comes ahead of the election of a new House speaker, with the White House trying to invoke patriotism to help convince holdout Republicans not just to help Kyiv but to pass a major package that includes funds for Israel as well.

“As we replenish our stocks of weapons, we are partnering with the U.S. defense industry to increase our capacity and meet the needs of the U.S. and our allies both now and in the future,” according to a copy of the talking points obtained by POLITICO.

“This supplemental request invests over $50 billion in the American defense industrial base — ensuring our military continues to be the most ready, capable, and best equipped fighting force the world has ever seen — and expanding production lines, strengthening the American economy and creating new American jobs,” the document states.

The talking points are an implicit recognition that the administration has work to do in selling its $106 billion foreign aid supplemental request — and that talking about it squarely under the umbrella of national security interests hasn’t done the trick.

The White House’s pitch is an echo of one made by an influential figure on the other side of the aisle: Senate Minority Leader Mitch McConnell.

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Author: HP McLovincraft

Seeker of rabbit holes. Pessimist. Libertine. Contrarian. Your huckleberry. Possibly true tales of sanity-blasting horror also known as abject reality. Prepare yourself. Veteran of a thousand psychic wars. I have seen the fnords. Deplatformed on Tumblr and Twitter.

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