Who better than Google to “uphold technology as a force for good” – all joking aside, but that is exactly how the tech behemoth presents Jigsaw, its unit that “explores threats to open societies, and builds technology that inspires scalable solutions.”
According to a blog post, the latest such solution is “the largest prebunking experiment on social media to date” launched in September, with the goal of “countering the threat of disinformation.” Speaking of jigsaws – this also appears to be a piece in the puzzle that is the fierce “war on disinformation” that is being waged by Big Tech and traditional media.
“Prebunking” could be described as “precrime’s little cousin” – it means debunking what is deemed to be lies, tactics or sources before they happen/can act. Developing effective ways to do this can be a force for good – or evil, and so given its track record with censorship, Google (via Jigsaw) conducting this kind of experiment is sure to raise a few eyebrows.
Perhaps to make the whole thing more palatable, Jigsaw tied this effort to an actual war – that in Ukraine – and explains the need to test “prebunking” techniques as a way to protect refugees.
Hellbound and Down 