Star Wars megastar Mark Hamill was recently named an ambassador for United24, the fundraising platform of the Ukrainian government, where according to The Times his attention will center on “the procurement, repair and replacement of drones as well as pilot training.”
From The Times:
“In this long and unequal fight, Ukraine needs continuous additional support. That’s why I was honoured President Zelensky asked me to become an ambassador for the Army of Drones,” Hamill, who played Luke Skywalker, said in a statement. “I know for certain that Ukrainians need drones to protect their land, their freedom and the values of the entire democratic world. Right now is the best time for everyone to come together and help Ukraine stand up in this war with the evil empire.”
In a statement thanking Hamill for his support, Zelensky said: “The light will win over darkness. I believe in this, our people believe in this. Thank you for taking on this difficult mission of being the first ambassador to help Ukraine raise funds for the Army of Drones to support our defenders. It is really important!”
Hamill, 71, is among an expanding list of celebrities who have lent their support to United24, which Zelensky launched in May. The website is reported to have raised nearly $188 million in donations, including a recent $5 million contribution from the Pfizer Foundation to support Ukraine’s medical needs.
Last week Barbra Streisand announced that she would also serve as an ambassador, hailing the “capability and courage” of the Ukrainian people as an “inspiration for all those worldwide who promote democracy and fight authoritarianism”.
So for the record if you were under the impression that this proxy war could not possibly get any more Disneyfied, you were wrong.
Hamill celebrated his new position by tweeting a graphic showing a Star Wars spaceship wearing the Ukrainian flag colors, which the actor captioned in Polish because Hollywood is brain poison.
Other recent Twitter PR shenanigans for this proxy war includes the Ukrainian government account talking to its “Crimea” account in the cringiest imitation of viral brand tweets you could possibly imagine.
“hey @Crimea what’s new?” tweeted the Ukraine account in lowercase letters just like the cool kids do.
“@Ukraine getting unchained, on my way home,” the Ukrainian government’s “Crimea” account replied.
Both of these accounts would of course be run by the same person, who would have been hired specifically for their understanding of social media, internet memes, and marketing. Because this is the most phony, PR-intensive proxy war of all time.