It isn’t an exaggeration to say that not a single day goes by without a new data exploit, hack, breach, leak, or scandal involving censorship by private companies and government agencies. Of course, this is all compounded even further by the fact that more devices contain more sensors that connect to the internet than ever before, offering many new methods for targeting groups and individuals. It has been estimated that by 2030 there could be 125 billion devices — potentially 15 per user — that in some way will comprise the ever-expanding Internet of Things ecosystem.
Amid this sea of two-way data traffic, we have a massive amount of targeted advertising and personally identifiable information extraction that has shown very often to all be done without users’ consent. If there is consent at all, it very likely is through lenthy and confusing Terms and Conditions that almost no one reads in their entirety. Worse still is the proven targeting of children’s data. Lawmakers continue to attempt to rein in these consumer-unfriendly practices, but their current proposals will likely do more harm than good. At this point it should be obvious that even if legislative measures are effectively created, such a waiting game only leaves all of us, including our kids, increasingly vulnerable at any given moment. People want – and deserve – to become personally responsible for their own security and privacy.
Fortunately, there are residential proxy providers on the opposing side that understand the rising awareness by the public of these data violations and creepy intrusions. These companies are doing everything they can to offer the tools necessary for individuals to protect their family’s data and privacy, while also offering increasing freedom to reach the websites that we do want to visit.