Instagram is introducing more vaguely defined restrictions on its users, this time acting “proactively” to lower Feed posts and Stories that “may” contain bullying or hate speech, or those which “may” encourage violence – as well as content that is “potentially upsetting.”
In a blog post, Facebook’s platform said that this means the already existing policy of reducing the reach of posts determined to contain misinformation by third-party “fact-checkers” – and all posts from accounts that are said to have shared misinformation “repeatedly” – is being expanded.
It is Instagram’s “systems” that will be tasked with making the distinction between what “may” or is “likely” or “potentially” contains hate speech and represents bullying. The blog post explains that (algorithms) will make these decisions by comparing captions – if a caption is similar to another that was already found to be violating the platform’s rules, then the post will be pushed down Feeds and Stories.
Instagram also said that the new policy, that smacks of shadow-banning, affects individual posts and not accounts themselves, and that posts Instagram actually thinks break its rules, rather than suspect them to, will be removed, as before.